Content Marketing Plans, Mobile Optimization Deemed Essential at Questline’s Igniting Ideas 2014 National Energy Communications Forum

20 energy utilities represented at the 10th annual Questline conference

Columbus, Ohio, 30 September 2014 - Igniting Ideas 2014, the energy communications forum hosted by Questline, drew top energy communicators from around the country to discuss new ideas and initiatives in energy. Mobile design best practices, content strategy and data benchmarking were pinpointed as crucial efforts for success, while overused energy efficiency messages should be reconsidered.

“Igniting Ideas gave me lots of great insights and ideas on how to better reach our utility customers. It truly was a sharing of best practices amongst utility peers,” said Tom Budnik, Advertising and Marketing Communication Account Executive for Georgia Power Company.

The annual event was held at COSI, the Center of Science and Industry, and featured presentations, group discussions and networking for those charged with relaying energy information to millions of energy consumers in the U.S. As the country’s largest provider of energy communications, Questline works with energy utilities to educate, enlighten and entertain their customers on energy. The event offers attendees insight into new and emerging technologies, winning client satisfaction initiatives and case studies, as well as the rare opportunity to tap into the collective wisdom of the industry’s best and brightest energy communications minds.

In addition to presentations given by Questline team members, Consumers Energy outlined the journey and eCommunications that residential and business customers experience and shared customer satisfaction insights. Leading energy efficiency subject matter expert Mark Jewell, CEO, EEFG, Inc., also discussed engaging approaches to capture customers’ attention and inspire them to save energy without relying on tired energy efficiency messages.

“Igniting Ideas 2014 gives us all a needed break from the daily routine to really think about the future of energy utilities and explore what’s working, what’s not and what’s next for digital customer communications,” Dave Reim, Questline President, said. “Questline strives to be a true partner to every one of our clients, and Igniting Ideas is the perfect platform for us to share fresh insights and strategies with each other.”

Igniting Ideas once again served as Questline’s stage for its Illumination Awards ceremony. These awards recognize the utilities that have advanced their communications and marketing efforts to achieve meaningful results. The 2014 winners were:

  • Entergy for Marketing Effectiveness for its successful storm preparation email series
  • We Energies for Marketing Efficiency for its cost-effective email series welcoming new customers
  • Pacific Gas and Electric for the Customer Responsiveness in its creation of a cost-focused residential e-newsletter

For more details on Igniting Ideas 2014, visit www.ignitingideas.questline.com. Information on next year’s forum will be introduced in early 2015.

About Questline:
Questline uses insight and creativity to deliver compelling digital communications to the energy utility industry that enlighten, engage and educate. With 20+ years of experience and 450 client partners, we’ve become the nation’s premier creator, aggregator and analyst of energy utility customer communications content and behavioral analytics. Visit www.questline.com.
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Media Contact:
Lindsey Sheridan -- 800-242-3654 -- lsheridan@questline.com