New Talent Helps Questline Expand Strategy and Content Offerings for Energy Utilities
(Columbus, Ohio, April 30, 2015) – Questline, provider of digital communications to U.S. energy utilities and their residential and business customers, has added two new professionals to its ranks as part of a bigger push to help energy utilities achieve new levels of engagement among their customers.
“Questline has provided communications offerings to the energy utility industry for decades, and as a result has not only built remarkable and gratifying relationships, but also amassed a body of intellectual property and database of performance statistics that simply don’t exist elsewhere,” explained Dave Reim, President. “We’re now bringing in professionals to help Questline’s clients take engagement to new heights through the delivery of specialized content, design and analytics that reflect insights gained throughout our tenure. It’s truly an exciting time to be in the business of energy utility communications and be able to attract the kind of talent companies and agencies in any industry would be delighted to have aboard.”
Strategy and Content
Joining Questline’s Leadership team is Elizabeth Scoville, previously CEO of Chilipepper Communications. As VP-Business Strategy and Marketing, Scoville brings over 20 years of marketing and communications management expertise to the company, where she oversees Creative Services, Marketing and Editorial. In her role, Scoville will bring innovation to Questline’s content suite while helping energy utilities better define their business strategy around communications and market positioning.
“Questline’s phenomenal connection to its customers, ability to deliver winning solutions and preparedness for next generation digital are standout,” Scoville stated. “The company is so nimble and so schooled in best practices that the creative offerings we’re cultivating now can be rolled out in a matter of months.”
Matt Irving joins Questline’s Creative team from Moxie USA, where he made a name for himself as a digitally savvy writer and multi-media professional. As Content Lead, Matt will produce and influence work across a variety of digital media, supporting the team charged with bringing unprecedented creativity to Questline’s flagship publication, RelationshipBuilder, and work created on the custom side of the business.
Questline uses insight and creativity to deliver compelling digital communications to the energy utility industry that enlighten, engage and educate. With 20+ years of experience and 450 client partners, we’ve become the nation’s premier creator, aggregator and analyst of energy utility customer communications content and behavioral analytics. Visit www.questline.com.
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