Questline Expands Analytics Capability to Energy Utility Industry

New talent marks strategic move toward greater visibility into customer engagement

(Columbus, Ohio, February 23, 2015) – Questline announced it is expanding its data reporting offering with the hire of Kinsley Giles, whose expertise in researching, mining and analyzing energy utility data will bring a new level of insight into the metrics of Questline’s estimated 120 million emails sent each year.

“This hire reflects Questline’s strategy to provide our clients with a highly actionable and hence valuable level of insight into the effectiveness of their digital outreach,” explained John Keep, VP of Products. “With Kinsley’s depth of experience, we’re able to glean greater intelligence from our data and deliver more robust and customized reports to our energy utility clientele about the metrics they most need to make informed decisions about how they communicate. Kinsley will play a key role in driving Questline’s Excrucial next steps in fully building out this part of our business.”

Customer engagement is a top concern for the energy utility industry and a key performance indicator in achieving customer satisfaction, Keep reports.

About Questline:
Questline uses insight and creativity to deliver compelling digital communications to the energy utility industry that enlighten, engage and educate. With 20+ years of experience and 450 client partners, we’ve become the nation’s premier creator, aggregator and analyst of energy utility customer communications content and behavioral analytics. Visit www.questline.com.
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Media Contact:
Lindsey Sheridan -- 800-242-3654 -- lsheridan@questline.com