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2016 Energy Utility Email Benchmarks Report
We analyzed more than 163 million emails sent to customers of over 450 utility clients to create our 3rd Annual Energy Utility Email Benchmarks Report. Easily compare your campaigns to utility average email metrics broken down by type of utility, email, and audience. View
Utility Email Cheat Sheet
How do you successfully create and send effective emails to your utility customers? Our email cheat sheet has the answers, covering everything from writing engaging content to getting your email delivered. View
It's never a bad time for email list spring cleaning
Without proactive list management, many utilities find that up to 80% of the customers on their email list have not opened or clicked on an email within the past year. Don’t wait until spring. Clean up your email list now. View
CAN-SPAM: A Primer For Utilities
CAN-SPAM can be confusing. What’s allowed? How does it affect utility communications? This whitepaper offers a detailed explanation and guides utilities to proper CAN-SPAM compliance. View
Email ROI Calculator
Use our simple calculator to analyze the potential ROI for your email marketing campaigns based upon expected costs, customer audience size, and response levels. View