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2014 Energy Utility Email Benchmarks Report
We analyzed more than 143 million emails sent to customers of over 450 utility clients to create our 2nd Annual Energy Utility Email Benchmarks Report. Easily compare your campaigns to utility average email metrics broken down by type of utility, email, and audience. View
The best day and time to send emails to residential customers
While there is no perfect day and time to send emails, we have data from over 144 million utility emails to advise utilities where to start. We looked at engagement based on unique clicks to opens by send day and time as well as click day and time. See our recommendations for days and times to send email newsletters and program promotions to your residential customers. View
6 Steps to Successful Emails
How do you successfully create and send effective emails to your utility customers? Our email cheat sheet has the answers, covering everything from writing engaging content to getting your email delivered. View
The best day and time to send emails to business customers
While there is no perfect day and time to send emails, we have data from over 144 million utility emails to advise utilities where to start. We looked at engagement based on unique clicks to opens by send day and time as well as click day and time. See our recommendations for days and times to send email newsletters and program promotions to your business customers. View
Email ROI Calculator
Use our simple calculator to analyze the potential ROI for your email marketing campaigns based upon expected costs, customer audience size, and response levels. View
It's never a bad time for email list spring cleaning
Without proactive list management, many utilities find that up to 80% of the customers on their email list have not opened or clicked on an email within the past year. Don’t wait until spring. Clean up your email list now. View
CAN-SPAM: A Primer For Utilities
CAN-SPAM can be confusing. What’s allowed? How does it affect utility communications? This whitepaper offers a detailed explanation and guides utilities to proper CAN-SPAM compliance. View