The total number of subscribers to be sent email in the campaign, or the total number of emails sent.
The percentage of recipients who open emails.
The percentage of people who opened the email that go on to click a link within it.
The percentage of people who click the link in the email and then go on to take the desired action.
How much is a user conversion or page interaction worth to you?
The total costs for sending all the emails in the Send Volume.