Water is the most important natural resource, yet many customers are unaware of the benefits of conserving it. Over the past two decades, more than 50% of the United States regularly experienced drought conditions due to the water supply running low. As water conservation concerns grow, now is the time for water utilities to connect
As utility customers face unprecedented financial challenges, they need more from their utility providers than just energy or water. They need understanding, empathy and practical assistance. Questline Digital’s recent webinar, “Supporting Utility Customers Through Financial Hardship,” provided valuable insight from Joe Pifher, Creative Director at Questline Digital, and Jill Vohr, Director of ENERGY STAR Product
Smart devices have changed the way we interact with technology, and smart meters are no exception. Gone are the days when analog meters would only show how much energy was used, and monthly bills could offer little to help homeowners and businesses truly understand their power consumption. Now, smart meter data puts the power into
Behind the simple act of turning on a tap lies a complex system of infrastructure and services provided by water utilities — systems that customers may not always understand. From concerns about water quality to inquiries about service interruptions, customers seek clarity and reliability from their utility providers. To ensure clear communications and effectively build
Communicating to water customers is essential to build trust, loyalty and greater awareness about water conservation and safety. For water utility marketers, communications require a unique mix of transparent information, reliable resources and customer education. Most customers don’t think about their water until they receive their monthly bill or experience a service disruption. By connecting