The Q

Meet Questline’s product innovator
New Product Director, Kurt Hansen, leads innovation and product management initiatives.
What do government agencies, casinos and energy utilities have in common?...
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It’s game on for gamification
Revive your content strategy with fun and games....
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Questline’s eNewsletters: Engagement. Evolved.
As part of our mission to make energy engaging, Questline is excited to announce the next evolution to our eNewsletters....
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Rediscover the power of print
Read why digital marketers are taking another look at print....
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Animation: Storytelling Without Limits
With endless distractions vying for our attention, animation has the power to break through the marketing clutter....
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The New Utility Customer Journey
At last month's CS Week conference, many workshop presenters stressed the importance of customer centricity, journey mapping and an improved customer experience. While not a new concept in the retail and hospitality sectors, this is a new area of...
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Fresh content. Reimagined.
Creating fresh content from scratch can be time-consuming and overwhelming. For over 25 years, Questline has built a catalog of content written exclusively for energy utility customers by energy experts, to solve client content challenges....
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Changing the Game with LEDs
Although baseball is considered America’s oldest pastime, LED lighting is giving the sport a modern update. Across the country, Major League Baseball (MLB) teams are...
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Lights, Camera, Action: 5 Reasons Why Video is Invaluable
In 2018, video is everywhere. Every day, people are interacting with family, friends and their favorite brands through a variety of dynamic multimedia experiences, from Facebook Live to Instagram Stories. Your customers and future customers expect to engage with...
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Benchmarks 2017: Customer Engagement in Focus
Is your customer engagement strategy a blur? Questline’s new 2017 Energy Utility Email Benchmarks Report brings it all into focus. We’ve examined 244 million emails...
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The Paperless Advantage
A bill is just a bill – until the day it stops arriving at your customer’s doorstep and starts showing up in her inbox. When...
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What is Deliverability?
Simply stated, it's getting your marketing and business emails to their intended destination—into your customers' inboxes, where they belong. Where they'll be clicked to open, and read. If your metrics say your emails were delivered, that just means they...
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How Outage Communications Improve Customer Satisfaction
The sky darkens. The thunder rumbles in the distance. There’s a boom. The power goes out. Her heart races. She has a project due later...
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Data Visualizations Era by Era
What do you get when you combine masterful design, brevity of wit, creativity and meaningful stats? The all-powerful, brain-delighting, popular infographic – an ideal visual...
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Meet the man behind the mic – your go-to energy industry expert, Mike Carter
Take a peek behind the Questline curtain and get to know one of our legendary energy experts, Mike Carter – Senior Engineer, Certified Energy Manager, Ask an Expert ace and all-around good guy....
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From a Lion King to Content as King
Just how much did a former Disney exec teach the energy utility industry about the power of compelling content? The lion's share. ...
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Tell a good story
We all know a good story when we hear one. It's captivating, memorable and maybe even unexpected. But one thing's certain – it's no accident. Take a look into the science of stories and why our brains can't get...
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Welcome Series: Hi-Powered Communications
What better way to welcome you to The Q community than by discussing the importance of that very thing: a warm welcome. For you, it can be the difference between an engaged, satisfied customer with high program participation and...
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Warm Welcomes Kindle Sizzling CTORs
Whether you’re joining a Cheese of the Month club or signing on with a new cable provider, you’re sure to receive some kind of welcome...
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Cloudmark Email Filtering: Silent but Deadly
Why a company you’ve never heard of may be killing your email campaigns before they even get started. Questline sends and monitors a lot of...
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Bragging on social media: why individuals probably shouldn’t, but utility companies should.
Everyone has those Facebook friends who constantly share how they held the door for someone, or paid for the food of the person behind them in line....
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Email Marketing Myths Debunked
At Questline, we send a lot of emails on behalf of our utility clients. Our team of account managers are always answering client questions about...
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How Utility Industry Peers Respond to Storms
Whether it’s hurricanes, high winds, extreme heat or cold, every utility faces its own set of weather-related issues that can leave customers in the dark....
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Bigger Isn’t Always Better-Why List Size Isn’t Everything
Quality over quantity. It’s a well-known phrase, but when it comes to the size of your email list, it’s easy to think more along the...
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Secrets to Creating a Five-Star Webinar
If you think about it, webinars are just another way to deliver content to busy people. They combine visual and auditory channels that are missing...
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“Dave, Can You Tell Me What an Email Is?”
When Katie Couric asked, “Allison, can you explain what the Internet is?” Super Bowl Nation cracked up at the BMW Today Show flashback ad. For...
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