The essential role of print in your omni-channel strategy
In today’s digital age, traditional marketing tactics can seem like ancient relics of a bygone era.
Energy utility marketers are focused on standing out in an overly crowded digital space – where brands of every shape and size are vying for consumers’ ever-shrinking attention spans. How does your brand break through the sensory overload?
It starts with an omni-channel marketing strategy. In this approach, every channel is a meaningful touchpoint along the customer journey – even the age-old medium of print. In fact, traditional marketing, like direct mail, bill inserts and customer service merchandising, can actually reinforce your brand and serve as a strong differentiator.