Marketing Cloud Content

Marketing Cloud Content

Power your CMS, ERP or marketing automation platform with relevant energy content

Enterprise resource planning and marketing cloud software is giving energy utilities powerful new tools to connect with customers. By using platforms such as Salesforce Marketing Cloud, Oracle Eloqua or SAP Marketing Cloud, utilities can build and leverage strong relationships based on a 360-degree view of customers’ needs and interests.

Relevant, engaging content is the critical ingredient needed to make these platforms successful. Comprehensive CRM data and powerful marketing automation tools are useless if you don’t have strategic content that addresses customers’ interests, answers their questions and inspires them to take action.

Questline content will help your marketing cloud platform succeed

Questline’s unique approach to content marketing is tailored to the needs of energy utilities, whether deployed using our Engage™ platform or integrated with your enterprise platform. Using our DIY content strategies or a plan customized for your utility by our content strategists, Questline’s solutions support your marketing automation campaigns on:

  • Salesforce Marketing Cloud
  • SAP Marketing Cloud
  • Oracle Eloqua
  • Marketo Engage
  • And other popular CRM and ERP platforms

Why does my utility need content for marketing automation?

Imagine buying a top-of-the-line widescreen TV — with nothing to watch on it. Or buying a revved-up new car — without a drop of gas in the tank. That’s what your marketing cloud is like without content. You have a powerful, high-tech tool — but no way to use it to engage with customers.

Questline’s content will deliver that engagement. From solar power and electric vehicles to energy efficiency, smart home technology and everything in between, you can answer customer questions, provide educational resources and ultimately increase customer satisfaction by using marketing automation to target customers’ specific interests. For business customers, Questline’s content is segmented by industry — making it easy to get relevant information to the audience that needs it.

You can also create marketing automation campaigns using Questline’s content to boost program participation and promote products and services, including:

  • Marketplace product sales
  • AMI and smart home technology
  • Safety
  • Energy efficiency
  • Demand response
  • Paperless billing
  • Storm alerts and outage communications

The right energy content for your CMS

Research shows that customers trust their utility to be a reliable source of information about new technologies and energy use. That’s why it’s so important for your website to have advice and educational resources for your customers. With API integrations for popular content management systems like Drupal and WordPress, Questline makes it simple to post content from our extensive catalog directly to your utility website.

Questline created a Drupal plugin for Touchstone Energy Cooperatives’ website and the co-ops that use its Web Builder 3.0 platform. Thanks to this integration, these co-ops can select from the 3,000+ content assets in Questline’s catalog and publish directly to their websites. With just a few clicks within the CMS, it’s easy to share Questline’s engaging articles, videos, infographics, and interactive games and quizzes.

Learn how to make your marketing cloud platform succeed with engaging content from Questline.

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