Business Newsletter Services
Educate and connect small business and commercial customers with relevant programs
Build long-term relationships with SMB and C&I customers with Questline Digital’s business newsletter services. This content marketing solution provides your business customers with energy efficiency advice, water conservation tips, explains new technologies and builds awareness of your utility’s programs and services.
Plus, our business newsletter services extend beyond content to provide scheduling, deployment and list management resources. We can curate high-quality eNewsletters for you every month, or you can easily build your own, leveraging Questline Digital’s vast content library and Engage™ deployment platform.
Develop Connections With Your Business Customers
Building an ongoing digital relationship is a key driver to higher customer satisfaction. When it comes to your business customers — and biggest energy and water users — our business newsletter solution is an effective way to connect them to various programs and resources.
- C&I customers who are highly engaged with your utility open promotional emails at a 51% higher rate.
- Key accounts newsletter readers click on promotional emails at an 87% higher rate.
- Small business newsletter readers click on promotional emails at a 73% higher rate.
Take Control with the Newsletter Outbox
The new Newsletter Outbox in Engage gives you more flexibility, control and convenience — all in one easy-to-use workspace. Whether you’re managing one or multiple newsletters, this robust feature puts powerful editing tools at your fingertips.
The Newsletter Outbox empowers you with:
- A centralized view of all draft newsletters
- Flexible bulk actions to approve, test or submit changes
- In-platform editing and custom article creation
- An intuitive layout that supports your existing workflow
Built for busy utility teams, the Newsletter Outbox streamlines edits, reviews and approvals – making it easy to send timely and targeted communications to your customers.
Ready to dive in?
Watch this quick demo to learn how to navigate the Newsletter Outbox – and start managing your newsletters with ease. Explore key features designed to simplify your workflow and give you more control.
Reach customers in any language
English isn’t the preferred language for all business customers, but it’s critical for your utility to connect with everyone. Questline Digital’s Engage Global Translate feature allows you to easily remove language barriers and reach all of your customers with every message.
With Engage Global Translate, customers can select from 134 languages to translate any email message or webpage. It just takes one click. Customers can also save their language preferences for future communications, and you’ll get full reporting on multilingual engagement.
CASE STUDY
Newsletter Segmentation Leads to Increased Engagement
To better connect with key accounts customers, AEP Ohio’s business newsletter was segmented by multiple industries, including healthcare, education and manufacturing. Compared to the general, unsegmented newsletter, AEP Ohio’s industry-segmented newsletter achieved a 22% higher open rate and 44% higher click-through rate. One industry segment achieved an 84% increase in customer engagement. Learn More
See how our business newsletter solution works
Sign up below to watch a full-length demo of Questline Digital’s turnkey newsletter platform.
Why Questline Digital’s business newsletter solution works
A monthly newsletter is the best way to maintain a consistent touchpoint with business customers and provide relevant information when they need it. Our business newsletter services take the guesswork out of connecting with busy, hard-to-reach customers.
Key benefits of a business newsletter:
- Builds and maintains relationships with your business customers
- Educates customers about usage, trends and new technologies
- Promotes utility programs and services
- Technical content engages champions such as facility and plant managers
Popular energy topics for business newsletters include:
- Energy efficiency upgrades for commercial buildings
- Electrification and EV charging solutions
- Demand response programs and grid resilience
- Sustainability initiatives and carbon reduction strategies
Of course, not all business customers have the same needs and challenges. A manufacturer, warehouse, retailer and healthcare facility — just to name a few — have different energy and water needs and look to their utility for specific solutions.
That’s why Questline Digital’s business newsletters are designed to be segmented by industry. In addition to separate key accounts and small business versions, we deploy newsletters for 16 industry-specific segments. These newsletters feature content and advice relevant to each industry.
“BGE found that high customer engagement supports high customer satisfaction and with Questline Digital we have been able to positively move that need in the right direction. With Questline Digital’s key accounts eNewsletter we can track official metrics for customer engagement and have seen a related increase in satisfaction scores. Our KAMs who have higher eNewsletter opens have happier customers.”
—Monika Campbell
Manager, Large Customer Services, Baltimore Gas and Electric
What’s included in your business newsletter solution
Our Newsletter solution has turnkey and customizable options available to fit your utility’s needs.
- Four content assets each month, covering information specific to heating and cooling, energy efficiency, water usage, lighting, new technology, facility maintenance, and more.
- Engaging multimedia content, including professionally produced videos, infographics and interactive quizzes.
- Flexibility to review and approve content, request changes, manage lists and schedule deployment dates with our robust Engage platform.
- Opportunity to personalize content to include program links and other utility-specific information.
- Ability to send personalized newsletters from each key account manager.
- Comprehensive performance metrics and easy-to-understand analytics.