In-Depth Learnings

Get the latest research and insights about utility customer engagement with Questline Digital’s industry whitepapers.

The way customers want to engage with their energy and water providers is changing. We’re investigating trends and uncovering best practices for building lasting digital relationships with utility customers. You can explore Questline Digital’s research and analysis with a free download below.

Example of whitepaper about public power marketing

Public Power Marketing: How a Small Team Can Deliver Big Results

How is your municipal utility keeping up with the never-ending to-do list? How are you maximizing your time, energy and resources? Discover how four leading public power utilities work smarter, not harder to achieve their marketing goals. Hear from Elk River Municipal Utilities, Conway Corporation, Westfield Gas & Electric and Mason County PUD #3 about their insights, tips and advice for achieving impressive results, even with a small marketing team.

Why Education is the Key to a Stronger Energy Future

For utilities, educated customers are more important than ever. To meet resilience, sustainability and decarbonization goals, energy providers need the support and participation of their customers. Discover how utilities like Austin Energy, Silicon Valley Power and Los Angeles Department of Water & Power are encouraging energy education amongst their current and future customers.

Example pages from a whitepaper about utility customer engagement for water and energy providers
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Ultimate Guide to Welcoming Business Customers

Building an effective relationship with business customers is essential if your utility wants to meet clean energy and reliability goals. But these customers aren’t always the easiest to connect with. Access insights from experts at Cass County Electric Cooperative, Lincoln Electric System and Questline Digital for actionable advice on what information business customers need from your utility and when and how they want to receive it.

Get More from Residential Customer Onboarding

After analyzing nearly 17 million welcome emails, we’ve determined which messages are most successful at driving clicks and customer action. See how utilities nationwide are taking advantage of strategic welcome messaging to connect with new and moving customers. Top-performing examples from Consumers Energy, ConEdison, Avista, Taunton Municipal Lighting Plant, Orange & Rockland and more. 

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Thumbnail image of research whitepaper about customer experience best practices for energy companies

Insights to Improve the Utility Customer Experience

How does your utility meet — and exceed — rapidly evolving customer expectations? Discover how energy utilities like Salt River Project, Roseville Electric, NorthWestern Energy, Burbank Water and Power and Chelan County PUD are creating a companywide focus on customer engagement and CX with successful results.

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