Utility customer engagement solutions proven to increase conversions and customer satisfaction
We understand there is no one-size-fits-all strategy for effective energy communications. That’s why Questline’s solutions are designed to meet the unique needs of utilities and their customers.
Whether you’re looking for a multichannel campaign to promote paperless billing or turnkey energy efficiency content to educate business customers, we have a solution that’s right for you.
Reach the right customers with the right message
Energy utility customers have specific needs and interests — like saving money, making energy efficiency upgrades and incorporating renewable energy into their homes and businesses. That’s why your energy utility needs a targeted content marketing strategy to reach specific audiences and deliver the information and services they’re looking for.
Our energy communications solutions are designed to reach a wide variety of utility customers:
- New and moving customers (residential and business)
- Customers interested in renewable energy, EVs and smart home technology
- Low- and medium-income residential customers
- Customers facing unexpected financial hardship
- Small and medium-sized business (SMB) customers
- Key accounts or C&I customers
New Utility Customer Engagement
- Welcome Series: Build digital relationships with new and moving customers. Use Questline’s tested Welcome Series solution to foster long-term customer satisfaction.
- Paperless Billing Series: Boost e-Bill program enrollment with our comprehensive Paperless Billing marketing strategy.
- Outage Communications: Help customers stay informed before, during and after severe weather with our Outage Communications solutions for email and social media.
- Residential eNewsletters: Build long-term relationships and connect customers to program information with the consistent touchpoint of an email newsletter.
Energy Marketplace Promotions
- Marketplace Content: Informative content will set your marketplace apart from other e-commerce sites, driving engagement and boosting sales of energy efficient products.
- Smarter Home: Don’t just tell, show customers how they can incorporate energy efficient products into their homes with our interactive video experience.
- High Bill Series: Empower customers to take greater control of their energy use with our High Bill Series, which features seasonal energy efficiency campaigns.
- Payment Assistance Campaign: Be a resource to customers in need by providing them with helpful information about financial assistance programs and billing options.
- Efficiency Content for Low-Income Customers: Help low-income customers take control of their energy use with this collection of educational content.
Business Customer Communications
- Business eNewsletters: Engage hard-to-reach business customers with consistent email newsletters containing relevant energy efficiency content and program promotions.
- Power Your Business: Deliver the right information to the right SMB customers with our Power Your Business industry segmentation tool.
- Demand Response: Use this content to get business customers up to speed on why they should enroll in demand response programs and lower energy use during peak times.
- Energy Management Systems: Break barriers to EMS adoption with interactive content and educational videos that demonstrate the benefits to business customers.
- Webinars: Educate your customers or employees on energy topics while showcasing your industry expertise through interactive webinars.
Content Marketing & Strategy
- Content Catalog: Power your energy communications strategy with Questline’s Content Catalog, featuring 4,000+ articles, videos, social posts, interactive quizzes and more.
- Content Strategy: Access our turnkey content strategies or work directly with our team to develop custom campaigns tailored to your energy utility’s goals.
- Social Media Content: Reach customers where they spend their time online with our collection of social media assets and recommended social content calendars.
- Electric Vehicles Content: Drive participation in EV programs and rebates through a targeted content strategy that helps reach key customer segments.
- Solar Energy Content: Guide customers on their solar power journey, from research to installation to maintenance, with videos, articles, checklists and interactive calculators.
- Beneficial Electrification: Address customer questions and promote adoption of cleaner, cost-effective power sources with articles, videos and infographics about “going electric.”
- Energy Efficiency: Provide residential and business customers with a roadmap to energy efficiency improvements, addressing common misconceptions along the way.
- Interactive Content: Use interactive video, calculators, quizzes and games to facilitate more exploration, education and sales. Turnkey and custom options available.
- Video Content: Instantly access 350+ videos created specifically for energy utilities on topics like beneficial electrification, solar power installation, DIY projects and more.
- Marketing Cloud Content: Questline’s content is ready to be integrated with enterprise CRM platforms like Salesforce, Eloqua or SAP Marketing Cloud.
- Engage Platform: Easily create and send communications with Questline’s deployment platform, complete with 4,000+ content assets, email templates and reporting capabilities.
- Collaborate with Questline’s team of strategists and creators to execute a multichannel marketing strategy that surpasses your program enrollment goals.
- Identify customer groups with the highest conversion potential and build energy communications that speak to their unique needs.