The Current

Don’t let your program promotions get stale – or give your customers a reason to tune them out. Bring some life to your promotions with...

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Questline energy expert Mike Carter shares his analysis of renewable energy goals and the outlook for utilities. Green energy is much more than a buzzword. Most...

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Over the past few months, Questline has worked with our energy utility partners on a variety of coronavirus-related communications. On May 21, Questline President Dave...

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Segmentation is one of the best tools at your energy utility’s disposal to maximize the impact of its communications. By splitting your target audience into...

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Higher upfront costs and range anxiety are top barriers to electric vehicle adoption. To counter these concerns, Tesla is expected to launch a million-mile battery...

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As an increasing number of U.S. cities focus on climate goals, city leaders are taking steps to reduce greenhouse gas emissions from public transportation systems....

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What messages resonate best with your target audience? A/B testing is an easy way for energy utilities to make data-driven decisions in your content and...

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