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Illustration of energy utility marketer running away from common email marketing mistakes

5 Common Email Marketing Mistakes

Email marketing isn’t just a buzzword industry folks throw around. Well, maybe a little. But it’s also one of the most valuable tools in a marketer’s toolbox to connect with customers. The email marketing stats collected by HubSpot speak for themselves: There are over 3.9 billion daily email users 73% of millennials prefer communications from

Illustration of webinar about the resurgence of eNewsletters

Webinar: The Resurgence of eNewsletters

Newsletters have been around for a very long time — building relationships with readers since the 16th century. In the 1990s, the rise of email started the modern eNewsletter and delivery of curated content to inboxes. While email newsletters have been around a long time, they are still as effective as ever. In fact, eNewsletters

Illustration of customers who are hesitant to use paperless billing

5 Ways to Promote Paperless Billing to Hesitant Customers

More than 81% of Americans own a smartphone, yet a large number of these consumers still receive their energy utility bill through snail mail. Rather than taking advantage of the latest digital technologies, they’re using older and less secure payment methods. Energy utility customers, particularly older generations, are accustomed to receiving paper bills — and

Illustration of best enewsletters of 2021

11 of the Best eNewsletters in 2021

eNewsletter popularity has exploded in recent years. News publishers and brands alike are producing top-tier content and delivering it directly to your inbox. Yet not all eNewsletters are created equal — some stand above the rest. We asked the creative and content teams at Questline to share their favorites. We’re diving into the 11 best

Illustration of time-of-use rates for residential utility customers

Time-of-Use Rates: Encouraging Residential Customers to Make the Switch

Just as AMI replaced analog electric meters, the old-fashioned flat-rate bill will soon give way to a more dynamic and variable way for residential customers to pay for their energy use. An increasing number of energy utilities are introducing time-of-use (TOU) rates. But are customers ready for the change? Those of us in the utility