The Current

Schools across the country are beginning to understand and utilize the benefits of solar power. As a successful initiative in Illinois demonstrates, schools are well-suited...

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Consumers prefer video content. In the age of nonstop streaming television, social media and smartphones, video is the most effective way to get your message...

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What do a wedding and a marketing strategy have in common? They both require a large amount of preparation, logistics and creativity. Whether you’re planning...

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Using humor as part of a marketing campaign is a tried-and-true way to make a memorable connection with your audience. The Super Bowl is one...

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Design plays a powerful role in your energy utility’s marketing strategy. From eye-catching emails to attention-grabbing social media posts, design elements can impact customer engagement...

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With growing interest in renewable energy, an increasing number of consumers are choosing to install solar photovoltaic (PV) technology. In the United States, solar PV...

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A UK-based office is utilizing a “social distance” lighting system to track the proximity between individuals. The lighting network, which integrates sensors throughout the office,...

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