Energy Spotlight: Sonja Britland
Sonja Britland has worn many hats at Taunton Municipal Light Plant (TMLP), from marketing to public communications. In her latest role as Sustainability and Commercial Development Manager, she is passionate about the environment and helping customers take advantage of renewable energy. “I really hope to make a difference and put my energy toward something tangible
5 Creative Program Advertising Ideas for Energy Utilities
Program promotions are among the most important email campaigns for energy utilities. They help increase conversions, boost participation and generate revenue. However, keeping program promotions from getting stale can be a challenge. It’s not easy to come up with program advertising ideas for paperless billing, EV charger rebates, time-of-use rate plans and other utility programs.
Improving Email Deliverability: Factors to Consider
Communicating with customers about products, services and other offerings is vital, and email marketing can be an extremely effective channel for these messages. However, reaching a customer’s inbox is much more complicated than drafting a message and hitting send. That’s where email deliverability comes in. What is email deliverability? It’s the ability to get emails
Webinar: Proactively Engage Customers with Emergency Communications
Power outages can occur at any time for any reason, whether due to severe weather, equipment failure or even animal obstruction. Your customers look to your utility for outage updates. That’s why proactive emergency communications are key. In Questline Digital’s webinar, “Proactively Engage Customers with Emergency Communications,” Vonetta Burrell, Manager of Corporate Communications at Belize
What Does Utility Customer Engagement Actually Look Like?
An engaged customer is easy to recognize in many industries. In the retail industry, an engaged customer is an avid online shopper who tags their favorite brand on social media. In the spa or beauty salon industry, an engaged customer will book appointments regularly and leave positive reviews on Yelp. In the energy industry, however,