This is shaping up to be a transformative year for the utility industry. With advancements in technology, more personalized content and a greater focus on energy equity, utility marketers have the opportunity to build stronger customer relationships than ever before in 2025. It’s a new year — and that means a fresh start to your
A crisis for a utility isn’t a matter of if, but when. Some emergencies arrive with warning signs, while others strike without notice — severe weather events to power outages and water main breaks. As an essential service provider, you carry a dual responsibility: restoring critical infrastructure and keeping your customers informed every step of
Your role as a utility provider goes beyond pipes, wires, meters or bills — it’s about showing up for your community in ways that build trust. In today’s “phygital” (physical plus digital) world, this means meeting customers where they are, both online and in person. Of course, limited budgets, time and staffing can make these
In today’s fast-paced digital world, utility customers expect seamless and efficient services. To meet these expectations, utility marketers are turning to utility self-service options, which put customers in the driver’s seat of their energy journey. From chatbots to mobile apps, utility self-service solutions enhance customer satisfaction, build stronger customer relationships and streamline utility operations.
Utilities nationwide are undertaking significant efforts to improve sustainability and reduce their environmental impact. However, the specifics of these utility sustainability goals and the steps being taken to achieve them are not always clear to the average customer. In fact, according to J.D. Power, only 21% of U.S. electric utility customers know about their utility’s