Illustration of crisis communications examples for utilities

Utility Crisis Communications: Best Practices + Examples

A crisis for a utility isn’t a matter of if, but when. Some emergencies arrive with warning signs, while others strike without notice — severe weather events to power outages and water main breaks. As an essential service provider, you carry a dual responsibility: restoring critical infrastructure and keeping your customers informed every step of

Illustration showing the benefits of utility community engagement

How to Build Strong Utility Community Engagement

Your role as a utility provider goes beyond pipes, wires, meters or bills — it’s about showing up for your community in ways that build trust. In today’s “phygital” (physical plus digital) world, this means meeting customers where they are, both online and in person. Of course, limited budgets, time and staffing can make these

Illustration showcasing the importance of utility self service options to customers.

Utility Self-Service Options Improve the Customer Experience

In today’s fast-paced digital world, utility customers expect seamless and efficient services. To meet these expectations, utility marketers are turning to utility self-service options, which put customers in the driver’s seat of their energy journey.    From chatbots to mobile apps, utility self-service solutions enhance customer satisfaction, build stronger customer relationships and streamline utility operations.

Illustration identifying strategies to communicate utility sustainability goals to customers.

How to Effectively Communicate Utility Sustainability Goals to Customers

Utilities nationwide are undertaking significant efforts to improve sustainability and reduce their environmental impact. However, the specifics of these utility sustainability goals and the steps being taken to achieve them are not always clear to the average customer. In fact, according to J.D. Power, only 21% of U.S. electric utility customers know about their utility’s

Illustration identifying various ways of driving increased utility customer engagement.

Invest in Your Utility’s Future with Engaging Communications

Engaging communications are not just a tool for day-to-day interactions — they’re an investment in your utility’s future, driving satisfaction, loyalty and participation across programs. As customer expectations shift toward proactive, digital and personalized communications, utilities face the opportunity to create meaningful touchpoints that not only keep customers informed but also foster stronger, long-term relationships.