Illustration of the cost of producing an explainer video

How Much Does It Cost to Make an Explainer Video?

Some energy topics can be challenging to explain in an article or infographic and require a more in-depth, engaging format to communicate the complex information. Video content is a great way to grab your customer’s attention and make the intended message easy to understand. But as it turns out, producing an explainer video isn’t that

Illustration of marketers using a customer testimonial video

Why You Should Use Customer Testimonial Videos in Program Promotions

Customer testimonials are a powerful tool to increase credibility and loyalty. In an age where product reviews on Amazon or Target are paramount for driving sales, it only makes sense that customer reviews could do the same for your energy utility. Customer testimonial videos are impactful for a number of reasons, including: First-hand accounts from

Illustration of video content in email newsletter

Improving Your Email Newsletter with Video

With the popularity of TikTok and YouTube, it’s obvious that consumers love video content. But you shouldn’t limit the use of video to your energy utility’s social media platforms. In fact, an email newsletter with video should be an integral part of your communications strategy. According to Forbes magazine, watching video makes up 50% of