Beyond the numbers
Questline’s 2018 Energy Utility Email Benchmarks Report will be available to download soon!
Behind every email open and click is a customer with unique needs and preferences. As energy utility marketers, it’s vital we answer the question:
Who are the individuals behind the data?
Questline’s 2018 Energy Utility Email Benchmarks Report explores the human stories often hidden within the numbers. Leveraging our nearly 30 years of industry expertise, we’ve developed distinct personas that shed light on customer needs and behaviors. This year’s report is packed with a combination of benchmarks data and human application to guide you through the stats.
Highlights of this year’s report include:
Welcome Series continues to be a major force in customer engagement with higher-than-ever Open Rates – nearly 45 percent! This is a 5 percent increase from 2017.
The volume of email communications has nearly doubled – from 244 million in 2017 to over 451 million in 2018. More emails were sent in 2018 than the previous two years combined.
With the significant number of storms and severe weather in 2018, outage email sends increased by more than 230 percent from 2017.
Program promotional emails increased by 148 percent from 2017.
We’ve seen strong growth of over 25% in overall eNewsletter volume.
Discover the human side of data.
Sign up now to be among the first to receive our latest Energy Utility Email Benchmarks Report in early 2019.