Evolving Email Metrics:
Why Clicks Matter
Questline Digital’s 2023 Energy Utility Benchmarks Report
How we click into an email has evolved from a bulky mouse as our only option to just a tap of your finger on a mobile device or trackpad.
In 2022, email clicks have evolved too. With Apple’s Mail Privacy Protection changing the game, click-through rate (CTR) pis now the most reliable metric for email success.
Click through to Questline Digital’s 2023 Energy Utility Benchmarks Report for the latest findings on utility customer engagement – and why clicks are more important than ever.
Benchmarks Sneak Peek
Each year, we analyze the metrics from millions of energy utility emails to share valuable insights and best practices to help improve email campaigns. Check out some of the key highlights from this year’s report below.
Key Account customers are the most engaged audience with a CTOR rate of
and a CTR of 4.17%
Municipal emails experienced the highest overall CTR of all utility types at
My Account engagement jumped to new levels with a CTOR of
and a click-through rate of 11.4%
Welcome Series holds the top spot for customer engagement with a reliable open rate of
a CTR of 10.9% and a CTOR of 23.7%
CTOR: click-to-open rate CTR: click-through rate
Every Click Matters
Download Questline Digital’s 2023 Energy Utility Benchmarks Report for more insights into what customers are clicking on – and how your utility can increase engagement.