Spring is quickly approaching — and that means warmer temperatures, flowers blooming and longer days. This time of year is also an opportunity for your energy utility to jumpstart program promotions and increase customer engagement. Read on to learn about the top five programs and services to share with your customers to prepare them for
In digital marketing, continuous change is the one thing that will never change. After a tumultuous 2020 that showed us how critical it is to maintain strong customer relationships, it’s more important than ever to stay ahead of the latest email marketing trends. Sure, the tortilla wrap TikTok trend might not prove valuable for our
When sending out marketing emails to energy utility customers, errors can happen. Maybe a product name is misspelled or a call-to-action has the wrong link. Depending on the situation, you might need to send a correction to alert customers to the mistake. But how do you know if you need to send one? Read on
Dan Reicher, former U.S. Assistant Secretary of Energy, has long espoused a theory (often called the Reicher Triangle) that in order to rapidly deploy clean energy, you need three elements: technology, policy and finance. The U.S. has steadily developed clean energy technologies for many years and clean technology financing has reached an all-time high. The
Smart home technology is on the rise. In the last two years the number of households with smart speakers has grown by 135%. Between those, robot vacuums, video doorbells and more, there is no shortage of technology claiming to make our lives easier. Why is this important to know? Well, your energy utility customers are