When customers think of energy utilities, their first thoughts aren’t always the friendliest. They might be mad about a late payment fee or frustrated that their power isn’t restored yet. Often, they forget that there are real people behind the energy utility. As marketers, it’s important to remind customers that their utility is part of
Digital marketing performance metrics are vital to understanding the success of any email or social media campaign, especially for energy utilities. Metrics like click-through rate, reach and time on page can help energy utility marketers understand what content is resonating with customers and what actions customers take as a result. In order to analyze the
Segmentation is a critical tool for energy utilities to effectively reach customers, especially small business customers. SMB customers are often hard to reach for numerous reasons, including lack of time and lack of interest in information they think is not relevant to their needs. In this webinar, Kurt Hansen, Questline Digital AVP of products and
With state disconnection bans ending, more than 179 million Americans risk losing their electric service due to unpaid bills. As the economy continues to suffer as a result of the coronavirus pandemic, many energy utilities are taking action to help customers facing financial hardship. Helping utility customers with deferred payment programs In August 2020, Questline
Consumers are increasingly concerned about climate change, and many state regulators have set ambitious renewable energy goals for utilities. The planet’s temperature has been rising for decades, and even the Paris Climate Agreement targets a maximum 3.6 degrees Fahrenheit temperature rise in this century. However, some believe that cutting planet-warming emissions is not enough to