Companies everywhere, including utilities, are seeking innovative ways to engage customers and build lasting relationships. One powerful tool that has evolved leaps and bounds in the past five years is the online webinar. With their ability to connect businesses directly with customers in real-time, webinars have become an invaluable resource for utilities looking to maximize
An effective digital marketing strategy is essential for reaching utility customers and establishing a long-lasting digital relationship over time. To genuinely connect with customers, utilities must embrace a relevant outreach strategy. As another year has come and gone, the digital marketing landscape has continued to evolve with the emergence of new trends and technologies. It’s
Energy utilities are making strides to improve grid resilience, increase renewable energy sources and give customers more rate plan options than ever before. As a result, utility time-of-use promotions are ramping up across the country. According to Smart Energy Consumer Collaborative (SECC) research, only 28% of customers are aware they have rate plan options and
Effective communication has become more important than ever for utility marketers. To truly connect with customers, water and energy providers must adopt an outreach strategy that goes beyond a simple, one-time approach. In fact, it takes five to seven interactions for a customer just to remember a brand. An effective communications strategy requires a consistent
We know from recent J.D. Power studies that as energy rates have increased, business customer satisfaction has taken a hit. But rising rates don’t have to equate to low customer satisfaction. “In fact, the handful of electric utilities that are getting the business customer engagement formula right are able to maintain or even drive higher