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2018 BENCHMARKS: WE ARE THE NUMBERS

Discover the human side of data in Questline’s all-new Energy Utility Email Benchmarks Report, available now! Enter access code WELCOME2019 at download.

We Are the Numbers

Beyond the numbers

Questline’s 2018 Energy Utility Email Benchmarks Report is now available!

Behind every email open and click is a customer with unique needs and preferences. As energy utility marketers, it’s vital we answer the question:

Who are the individuals behind the data?

Questline’s 2018 Energy Utility Email Benchmarks Report explores the human stories often hidden within the numbers. Leveraging our nearly 30 years of industry expertise, we’ve developed distinct personas that shed light on customer needs and behaviors. This year’s report is packed with a combination of benchmarks data and human application to guide you through the stats.

Highlights of this year’s report include:

customers who clicked on a call to action in 2018

0%

customers who opened multiple emails in 2018

0%

customers who opened at least one email in 2018

0%

Program promotion emails increased by 148 percent from 2017
 

Customers receiving eNewsletters increased by 25% in 2018
On average, 1 out of every 4 emails sent by an energy utility was opened

Customers clicked through 1 out of every 14 emails they opened

Welcome Series saw higher-than-ever Open Rates of nearly 45 percent

Outage email sends increased by more than 230 percent from 2017

The volume of email communications has nearly doubled – from 244 million in 2017 to over 451 million in 2018
More emails were sent in 2018 than in the previous two years combined

Discover the human side of data.

Get the 2018 Energy Utility Email Benchmarks Report today.