Webinar Series: Plugged In

The Power of Personalized Videos

Personalization matters more than ever. Today’s customers expect more from their utility than just reliable energy or water. In a world of Netflix and Amazon, they expect personalized digital experiences that resonate with them – helping to save money, time or just make their lives easier.

Personalized videos, especially, can provide highly relevant and personal content that highlights a customers’ individual wants, interests and needs. Unlike generic mass communications, personalized messages take a targeted approach, delivering highly relevant messages that capture customers’ attentions.

Join this webinar to discover:

  • How personalized digital experiences meet modern customers’ expectations and contribute to their overall satisfaction and engagement
  • Practical strategies for creating personalized videos that resonate with customers
  • A first-hand case study from Fort Pierce Utilities Authority and the power of personalized videos



Questline Digital Plugged In: 2024 Digital Marketing Best Practices & Trends

Head into the new year with a strategic action plan that will level up your marketing strategy and increase customer engagement.

Questline Digital Plugged In: Proven Ways Utilities are Improving Business Customer Satisfaction

Discover proven tactics from fellow utilities on increasing business customer satisfaction and loyalty.

Questline Digital Plugged In: Educating Customers about Rate Plans

Discover how to educate your customers about rate plans and help them make informed decisions about their energy usage.

Guest speakers from Fayetteville Public Works Commission and Questline Digital.

Questline Digital Plugged In: How to Build Customer Trust with Outage Communications

Uncover strategies for impactful outage communications that help customers stay informed before, during and after power outages.

Guest speakers from IntelePeer and Questline Digital.

Questline Digital Plugged In: Boost Customer Engagement with AI

Learn how artificial intelligence (AI) can revolutionize your customer engagement strategies and lead toward a more customer-centric future.

Guest speakers from Questline Digital.

Questline Digital Plugged In: Data Privacy and Personalization

Discover the power of data and personalization to strengthen relationships with your utility’s customers.

Guest speakers from BlastPoint and Questline Digital.

Questline Plugged In: 2023 Email Marketing Best Practices & Trends

Reinvigorate your communications strategy in the new year with these top email marketing best practices and trends.

Guest speakers from Questline Digital.

Questline Plugged In: How to Segment and Personalize Utility Customer Communications

Uncover strategies for how to segment and personalize communications to increase customer engagement and satisfaction.

Guest speakers from the Smart Energy Consumer Collaborative (SECC) and Con Edison.

Questline Plugged In: Strategies for High Bill Communications

Rising temperatures have impacted billing communications in a big way. Discover messaging strategies to ensure customers receive the alerts, education and aid they need when it comes to higher energy costs.

Guest speakers from Entergy and Duquesne Light Company.

Questline Plugged In: Proactively Engage Customers with Emergency Communications

Learn how to prepare your customers before, during and after severe weather events with these emergency communications strategies.

Guest speakers from Tucson Electric Power and Belize Electricity Limited.

Questline Plugged In: Utility Customer Payment and Self-Serve Opportunities

Customers are looking for new ways to pay their bills — is your utility ready? Discover how to provide customers with paperless billing and self-serve payment options.

Guest speakers from Georgia Power and Questline Digital.

2022 Energy Utility Benchmarks Report: Data to Drive Your Utility Forward

Discover new ways to boost customer engagement and leverage your communications strategy with data from our annual Energy Utility Benchmarks Report.

Guest speakers from Questline Digital.

The Ins and Outs of Customer Journey Mapping

Discover how to enable better experiences and address concerns within a customer lifecycle through journey mapping.

Guest speakers from City Utilities of Springfield, MO and Questline Digital.

2022 Email Marketing Best Practices & Trends

Look ahead to see what trends and best practices are in store for email marketing in 2022.

Guest speakers from Questline Digital and Litmus.

Energy Efficiency Adoption Solutions

Strategies for promoting and encouraging energy efficiency upgrades to customers.

Guest speakers from Questline Digital, Franklin Energy and Silicon Valley Power.

Using Interactive Content to Engage Customers

Strategies for promoting and encouraging energy efficiency upgrades to customers.

Guest speakers from Questline Digital and Context Digital.

The Resurgence of eNewsletters and What It Means for Your Utility

Discover how newsletters have evolved and how to use them to engage with customers.

Guest speakers from Questline Digital and Simple Focus.

How to Segment Customer Communications to Increase Revenue and Satisfaction

Learn how to segment your communications based on customer interests or motivations to reach conversion and program goals.

Guest speakers from Questline Digital and BlastPoint.

How to Build Lasting Engagement with New Customers

Make a good first impression and transform your digital relationship with customers by implementing a Welcome Series program.

Guest speakers from Questline Digital and Sigma Computing.

2021 Energy Utility Benchmarks Report: Accelerating Digital Customer Relationships

Discover key trends and takeaways from Questline’s 2021 Energy Utility Benchmarks Report that will accelerate your digital customer relationships.

Guest speakers from Questline Digital’s accounts and marketing teams.

Smart Home Technology and Your Customers

Tips on selling smart technology in marketplaces and promoting energy efficiency benefits to customers.

Guest speakers from Questline Digital, GreenMarbles and ibex.

How to Market Paperless Billing to Customers

How to segment and promote paperless billing campaigns to reach conversion goals.

Guest speakers from Questline Digital’s creative and content team.

Diversity & Inclusion: Strategies for Energy Utilities

Strategies for energy utilities to develop diversity and inclusion efforts in their companies and communities.

Guest speakers from Duquesne Light Company, SECC and Heidrick & Struggles.

Financial Impact of the Coronavirus on Small Businesses

Shared discussion on how the coronavirus continues to impact small businesses and how energy utilities can assist their SMB customers.

Guest speakers from AEP Ohio and the Small Business Administration (SBA).