Webinar Series: Plugged In

Data Privacy and Personalization

Event Date: Thursday, February 23, 2023
Event Time: 1:00 PM EST  

Building relationships with energy utility customers beyond transactional messaging can be a challenge. This is where data and personalization can help.

Customer data is a powerful force that can be used to better understand preferences and track needs. In fact, 55% of consumers believe that targeted communications create a more enjoyable experience.1

Data and personalization can help your utility achieve:

  • More effective marketing messages
  • Higher engagement rates
  • Increased program conversions

However, it’s important to remember privacy and security when collecting and using data. Although customers expect relevant messages, they also expect their privacy to be respected and protected.

In Questline Digital’s upcoming webinar, we will cover:

  • What a personalized utility customer experience looks like and its benefits
  • How data can be used to personalize the customer experience and drive engagement
  • The importance of data privacy, legal considerations and meeting customer expectations 




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