Webinar Series: Plugged In
2024 Benchmarks Report: Getting Personal with Utility Customers
In a rapidly evolving energy landscape, utilities are increasingly focusing on building stronger digital customer relationships. Personalized communications has emerged as a vital tool for engaging customers, driving satisfaction and promoting programs and services. But what truly constitutes a great customer experience, and how can utilities leverage data to create personalized and relevant communications?
Join us for an illuminating webinar as we unveil the findings of Questline Digital’s highly anticipated 2024 Energy Utility Benchmarks Report. We analyze over 300 million utility emails to offer valuable insights on how to forge stronger connections with customers and drive meaningful results.
You’ll discover highlights from the report, including:
- Trends in customer engagement, such as average watch time and attendance rate for webinars, best days and times to send emails, top content by category and more.
- The power of personalization to build stronger customer relationships and improve engagement metrics.
- Key performance metrics that your utility can use to compare its performance across industry standards, including reliable open rate, delivery rate, opt-out rate and click-to-open rate.
- Case studies and best practices on how to successfully implement communication solutions like welcome series, outage communications and personalized videos.
COMING UP:
2024 Benchmarks Report: Getting Personal with Utility Customers
Explore customer engagement best practices and data-driven insights gathered from Questline Digital’s analysis of over 300 million energy utility emails. April 2024
Water Utilities: Building Stronger Customer Relationships
Explore the unique challenges of communicating with water customers compared to those of other utilities and learn effective strategies to improve digital engagement. May 2024
Customer Engagement Strategies for Community-Owned Utilities
Unlock effective digital strategies for engaging with public power customers. Webinar produced in conjunction with APPA. June 2024
Municipal Utility Solutions: Engaging with Rural and Small-Town Customers
Customer relationships are critical in smaller communities, offering unique challenges and opportunities. Explore innovative approaches to fostering meaningful engagement for municipal utilities. July 2024
Utility Key Account Manager Training: Success Strategies
Utilities are facing a training crunch for Key Account Managers. A high retirement rate means that many new hires are coming from outside the industry. Discover how to empower your utility’s KAM team with the training they need to thrive. September 2024
2024 Wrapped: Success Stories from Utility Marketers
Hear from a variety of utility marketers and communicators as they share stories of successful programs or initiatives from the past year. November 2024
PAST WEBINARS:
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Guest speakers from Fayetteville Public Works Commission and Questline Digital.
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Guest speakers from Duquesne Light Company, SECC and Heidrick & Struggles.
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Guest speakers from AEP Ohio and the Small Business Administration (SBA).