Energy Utility Marketing Calculator

How Do You Compare? Digital Customer Engagement Metrics

Adoption of digital solutions skyrocketed in 2020 as we all adjusted to a virtual world. This shift impacted energy utility customer communications in a big way. Questline’s evaluation of marketing performance metrics from 450+ utilities showed increased digital engagement with higher open and click rates in almost every category.

Use our Benchmarks Calculator to see specific performance metrics based on audience and campaign type.

See how your utility’s marketing efforts compare to others from around the country.

Delivery Rate
Open Rate
CTR Rate
Opt-Out Rate
Complaint Rate

See More: 2021 Energy Utility Benchmarks Report

Understand the driving trends behind these performance metrics and dive deeper into the numbers by downloading Questline’s 2021 Energy Utility Benchmarks Report. See how utilities just like yours are positively transforming their customer relationships through personalized digital communications.