Public power utilities play a vital role in the communities they serve. However, many customers don’t realize what makes public power utilities unique — or how these differences benefit their daily lives. Discover public power communication strategies to help your utility strengthen its narrative and showcase the value of public power. Why Public Power Matters
When life takes an unexpected turn — a job loss, medical emergency or sudden expense — staying current with energy bills can become difficult. This is where financial assistance programs play a critical role for utility customers. To ensure your utility financial assistance communications reach those who need it most, it’s important to communicate with
Brand appeal is more than just a positive reputation — it’s the foundation of utility customer engagement. When customers trust and value their utility, they are more likely to participate in programs, support rate changes and feel satisfied with their service. To explore how utilities can build stronger brands, Questline Digital spoke with marketers
Large commercial and industrial (C&I) customers — also known as key accounts — expect more from their utility than just reliable power. These organizations face complex challenges, from meeting sustainability targets to navigating evolving regulations. As a result, they’re looking to their utility not just as a service provider, but as a strategic partner. One
Summer brings a unique set of challenges and opportunities for utility marketers to connect with their customers. From heat-related bill spikes to powerful storms causing outages, proactive, relevant and educational communications are vital this time of year. Here are a few utility summer marketing campaign recommendations that support customers, boost program participation and strengthen