Brand appeal is more than just a positive reputation — it’s the foundation of utility customer engagement. When customers trust and value their utility, they are more likely to participate in programs, support rate changes and feel satisfied with their service. To explore how utilities can build stronger brands, Questline Digital spoke with marketers
Large commercial and industrial (C&I) customers — also known as key accounts — expect more from their utility than just reliable power. These organizations face complex challenges, from meeting sustainability targets to navigating evolving regulations. As a result, they’re looking to their utility not just as a service provider, but as a strategic partner. One
Summer brings a unique set of challenges and opportunities for utility marketers to connect with their customers. From heat-related bill spikes to powerful storms causing outages, proactive, relevant and educational communications are vital this time of year. Here are a few utility summer marketing campaign recommendations that support customers, boost program participation and strengthen
Utility email marketing remains an essential communication channel. However, with evolving email service provider (ESP) requirements and changing customer expectations, maintaining strong email deliverability will require a strategic approach in 2025. Discover these email trends for utilities that ensure messages reach inboxes and engage customers. Enhancing Email Deliverability For utility companies, strong email deliverability ensures
Smart meters are a game-changer for both utilities and customers, enabling real-time energy monitoring, improved efficiency and faster outage detection. However, smart meter implementation often comes with challenges, including customer skepticism, misinformation and lack of awareness about benefits. To ensure a smooth rollout and widespread adoption, utility marketers must implement a strategic smart meter communication