With the proliferation of digital media and communication channels, capturing the attention of utility customers is more challenging than ever. As businesses compete for attention, one tool has risen above the rest in its ability to engage and captivate: personalized video. Recognized for their unique ability to connect with viewers on a deeper level, personalized
In today’s rapidly evolving utility landscape, keeping employees up to speed with the latest industry trends and best practices is essential. For energy utility program managers and key account managers, the need for continuous learning is even more critical to ensure they have the tools to understand customer needs and build customer satisfaction. One effective
You created the perfect video to promote your utility program or service — now what? The next step is finding the ideal places, from short clips on social media to personalized video emails, to share your video to reach the right customers. That’s why understanding how to distribute video content is key to achieving success
It can be hard to believe that there are still customers left to enroll in paperless billing. After all, with the tremendous growth of electronic billing, automatic payments, mobile apps and digital currency, most customers now prefer a paperless way of paying utilities. However, some customers remain reluctant to adopt paperless utility bills. Habits can
In the utility industry, we find ourselves constantly at the crossroads of a rapidly changing energy landscape. The advent of beneficial electrification, for one, has put natural gas suppliers on their heels. The electric utility industry is touting the trend of reduced CO2 emissions per MWh from electric power generation over the last decade. Plus, the electric