`
Examples of digital marketing to promote energy utility marketplace sites

Master Guide: How to Market Your Energy Utility Marketplace

As energy providers look to strengthen relationships with their customers, many are launching utility marketplace websites to sell energy-related products and services. Energy utility marketplaces are appearing in two distinct categories: Project marketplaces connect customers interested in energy efficiency and home improvement solutions with certified professionals. These marketplaces include installation services for EV charging stations, solar

Illustration of commercial demand response customers

Commercial Demand Response: Promoting Benefits to Business Customers

Ensuring the reliability of your customers’ energy supply is one of the most important jobs for any utility — yet it’s often taken for granted by customers. By participating in commercial demand response programs, business customers will better understand the role they have to play and directly contribute to making the electric grid more stable.

Illustration of energy utility marketer running away from common email marketing mistakes

5 Common Email Marketing Mistakes

Email marketing isn’t just a buzzword industry folks throw around. Well, maybe a little. But it’s also one of the most valuable tools in a marketer’s toolbox to connect with customers. The email marketing stats collected by HubSpot speak for themselves: There are over 3.9 billion daily email users 73% of millennials prefer communications from

Illustration of webinar about the resurgence of eNewsletters

Webinar: The Resurgence of eNewsletters

Newsletters have been around for a very long time — building relationships with readers since the 16th century. In the 1990s, the rise of email started the modern eNewsletter and delivery of curated content to inboxes. While email newsletters have been around a long time, they are still as effective as ever. In fact, eNewsletters

Illustration of customers who are hesitant to use paperless billing

5 Ways to Promote Paperless Billing to Hesitant Customers

More than 81% of Americans own a smartphone, yet a large number of these consumers still receive their energy utility bill through snail mail. Rather than taking advantage of the latest digital technologies, they’re using older and less secure payment methods. Energy utility customers, particularly older generations, are accustomed to receiving paper bills — and