Illustration of Energy Spotlight interview with Eugene Ayuyao

Energy Spotlight: Eugene Ayuyao

Eugene Ayuyao is a strong advocate for helping those in need. It’s no surprise, then, that her professional title at Southern California Edison (SCE) is Senior Manager of Income Qualified and Disadvantaged Communities Programs. When speaking with Ayuyao, it’s clear that her passion runs deeper than just a job title. She believes in the cause

Illustration of energy utility customer using paperless billing on laptop

E Billing Best Practices and Campaign Ideas for Energy Utilities

The benefits of choosing paperless billing may be obvious to you. But your customers may not understand these benefits, or they may not be properly incentivized to give up paper bills and make the switch. Follow these e billing best practices to improve your energy utility’s e bill marketing and boost conversion rates. E billing best practice

Illustration of customers using TikTok for energy utility

Should Your Energy Utility Have a TikTok Account?

The popular video-sharing app TikTok has been making headlines lately. It may leave you wondering if you’re missing out by not connecting with customers on the trendy social media platform. But does your energy utility really need a TikTok account? It depends. Every company that embraces the world of social media needs to go into it knowing that

Illustration of email marketing trends for 2022

Webinar: Email Marketing Trends and Best Practices for 2022

As the new year approaches, marketing teams everywhere are planning their communication strategies to reach customers in 2022. For energy utilities, this is no different. It’s a perfect time to reflect on what worked or didn’t work in the past and revitalize your marketing efforts for the year ahead. In our recent webinar, “2022 Email

Interview with Greg Anderson energy utility customer engagement

Energy Spotlight: Greg Anderson

Greg Anderson is one of three Marketing Managers at Atmos Energy. He works for the MidTex Division, covering most of North Texas — roughly half of all of Atmos’ customers. He leads a team of five Account Managers who work with developers within the utility’s sector to add new meters and customers. Anderson began his