Every customer is different, so a single approach to connecting just won’t work. Customers want to see messages that align with their needs, interests and preferences and, simply stated, don’t want to be inundated with messages that don’t. In fact, according to Campaign Monitor, 74% of consumers get frustrated when content is not aligned with
Municipal utilities deliver necessary services like electricity, water, sanitation and gas to customers across their service territories. For these utilities, building a strong bond with customers is not only important but necessary. Highly engaged customers tend to be more satisfied with services, more likely to participate in programs and exhibit greater brand loyalty. Fostering this
Water is an essential part of everyone’s lives. However, many customers don’t think about their water utility until they receive a bill or experience a service disruption. It’s up to your utility to connect with customers beyond these potentially negative touchpoints to build lasting and positive relationships. Questline Digital’s recent webinar “Water Utilities: Building Stronger
For water utilities, ensuring a constant supply of clean and safe water is paramount. However, maintenance, repairs and unforeseen circumstances can lead to temporary water interruptions. These planned interruptions, while necessary, can often cause significant inconvenience to customers. Therefore, it’s crucial that water utilities implement an effective water utility communication plan to notify customers and
Customers are increasingly using social media and mobile apps to engage with businesses and services, including their utility. That’s why it’s so important for municipal utilities to build robust social media strategies. To boost community engagement and connect with customers, social media is easily one of the strongest tools in your marketing arsenal. From our