Many energy utilities turn to an eco-friendly or green marketing message when promoting paperless billing, electric vehicle rebates, electrification, energy efficiency and other programs. But how effective is a green message when it comes to customer engagement and conversions? Let’s take a look at the pros and cons of green messaging to find out if
A social media strategy is an essential component of an energy utility’s digital marketing plan. You can provide real-time updates, share helpful information, receive feedback and connect directly with your customers. Most importantly, popular social media sites are where many customers spend their time online. In order to reach them, you need to spend time
If it feels like you’re being bombarded with advertisements, well, that’s because you are. The average consumer is exposed to upwards of 5,000 ads every day … and growing. You’re probably pretty good at tuning out most of those messages. Of course, your customers are good at tuning out messages, too. That’s why content marketing
Content marketing is both an art and a science — with the power to build long-term relationships with energy utility customers. In this webinar, Brian Lindamood, Questline Digital’s VP of Marketing & Content Strategy, shares tips to help energy utilities create a winning content marketing strategy. Building blocks of customer satisfaction Instead of just promoting
Technology seems to advance at the speed of light these days. Yet few things are changing as fast as home energy use. From smart devices to electric vehicles to solar and other renewables, consumers have more control over their energy use than ever before. The nonprofit Smart Energy Consumer Collaborative (SECC), which works to educate