Email is an extremely effective channel for energy utility communications. You can quickly reach a lot of customers and also deliver personalized messages to specific segments. You can maintain a consistent customer touchpoint with an email newsletter and then leverage that engagement with targeted program promotions. However, you can’t accomplish any of these things if
The coronavirus pandemic continues to bring financial hardship to Americans from coast to coast. According to the latest unemployment numbers, weekly first-time jobless claims remain above 1 million for the 13th week in a row. During this difficult time, many energy utilities are promoting their financial assistance programs and encouraging customers to “pay it forward”
Questline Digital energy expert Mike Carter shares his analysis of energy storage technology and the outlook for utilities. Electrical energy is transitory in nature. It is generally consumed as soon as it is produced. This requires closely matching power generation with consumption, which is complex and costly. Energy storage systems (ESS) are a great enabler that can
Email marketing is an extremely effective channel, giving energy utilities the ability to reach a large number of customers with highly targeted, personal messages. But even the best email campaigns must compete for clicks in crowded customer inboxes. In order to succeed, an email must be clear, consistent and easy to read. With well-designed messages
Over the past few months, Questline Digital has worked with our energy utility partners on a variety of coronavirus-related communications. On May 21, Questline Digital President Dave Reim held the fifth town hall forum to share these “tales from the trenches” to help other utilities develop their marketing and content strategy. In this webinar, Questline