Efficiency Content for Low-Income Customers

Help this hard-to-reach audience save energy and money with engaging content

Low-income residential customers are a challenging segment for energy utilities. These customers typically spend more on their energy bills compared to higher-income customers. As a result, they are ideal participants in your utility’s energy efficiency programs and initiatives. Questline’s Energy Efficiency for Low-Income Customers is a collection of content assets designed to build engagement with this audience and help them take control of their energy use.

Why Energy Efficiency Content for Low-Income Customers works:

  • This content collection addresses common questions and concerns among this target audience, helping them save energy and money.
  • Gives your energy utility the opportunity to connect with low-income customers through educational content in a variety of formats.
  • Helps low-income program participants extend their benefits by reducing energy use.
  • Seamlessly integrates with your energy utility communications and flexible to use in any channel, including email, social media, web pages and print.

This content collection includes:

  • Videos
  • Infographics
  • In-depth articles
  • Interactive games
  • Social media posts

55% of low-income consumers live in single-family or mobile homes and 45% live in multifamily units. 60% of low-income consumers are not willing, and likely not able, to invest in efficiency improvements, according to SECC research.

Content marketing drives participation in low-income programs

With content marketing, energy utilities can build long-lasting relationships with customers by providing useful information and educational resources. This customer engagement not only builds trust in your utility, it helps increase awareness and participation in your programs.

Questline’s content for low-income customers approaches energy efficiency with this audience’s unique needs in mind:

  • Affordable upgrades: While new appliances may be out of reach, small upgrades like LED lightbulbs and advanced power strips can make a big difference.
  • Renters vs. homeowners: Even renters can participate in energy-saving efforts without making physical changes to their homes.
  • No-cost efficiency savings: Customers can save energy with simple behavioral changes — no need to invest in major home improvements.

Learn more about Questline’s Energy Efficiency Content for Low-Income Customers.

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