Residential Utility Newsletters

Stronger customer relationships start here.

Create meaningful connections with residential customers every month — and build a solid foundation for long-term engagement and satisfaction. With Questline Digital’s residential utility newsletters, your utility can build stronger customer relationships and become a trusted energy resource.

Deliver valuable content directly to customers

A residential utility newsletter is a smart way to stay connected and deliver valuable, compelling content to customers. This consistent touchpoint not only increases customer satisfaction – it also drives program interest and participation.

“The newsletters are a wonderful way to communicate with customers. Most customers like DIY content and videos because they don’t have to read something complex. Questline Digital’s content library gives me the flexibility to choose the exact types of content I know our customers will enjoy.”
—Crystal Thompson
Accounting/Billing Technician, Town of Benson, NC

Each residential utility newsletter is an opportunity to educate customers, help them make the most of their energy and water use and promote relevant programs and services.

Why Questline Digital’s residential energy newsletters work

This content marketing solution builds trust in your utility through ongoing touchpoints and long-term engagement. Each monthly newsletter delivers relevant and timely information to residential customers.   

Newsletters provide your customers with:

  • Answers to everyday energy and water questions
  • Easy tips to lower their utility bills  
  • Insights on new technology and smart home upgrades
  • Inspiration to take control of their energy and water use

This customer-centric communication also helps to educate residential customers on timely energy and water topics, including:

  • The latest in energy-efficient technologies
  • Water conservation tips
  • DIY home energy improvements
  • Smart home technology
  • Alternative rate plans like Time-of-Use (TOU)
  • Improving indoor air quality and healthy

Over time, customers view your utility as a helpful energy and water resource they can rely on. When you tell them about a program or new service, they listen — because it’s not a marketing message, it’s part of the interesting content they look forward to each month.

Icon for residential energy newsletter services

See how it works!

Submit the form below to watch a recorded demo of our solution and see for yourself how a monthly newsletter will help your utility boost engagement and customer satisfaction.

Take Control with the Newsletter Outbox

The new Newsletter Outbox in Engage™ gives you more flexibility, control and convenience — all in one easy-to-use workspace. Whether you’re managing one or multiple newsletters, this robust feature puts powerful editing tools at your fingertips.

The Newsletter Outbox empowers you with:

  • A centralized view of all draft newsletters
  • Flexible bulk actions to approve, test or submit changes
  • In-platform editing and custom article creation
  • An intuitive layout that supports your existing workflow

Built for busy utility teams, the Newsletter Outbox streamlines edits, reviews and approvals – making it easy to send timely and targeted communications to your customers. 

Ready to dive in?

Watch this quick demo to learn how to navigate the Newsletter Outbox – and start managing your newsletters with ease. Explore key features designed to simplify your workflow and give you more control.

Connect with customers in any language

English isn’t the preferred language for all customers, but it’s critical for your utility to connect with everyone. Questline Digital’s Engage Global Translate feature allows you to easily remove language barriers and reach all of your customers with every message.

With Engage Global Translate, customers can select from 134 languages to translate any email message or webpage. It just takes one click. Customers can also save their language preferences for future communications, and you’ll get full reporting on multilingual engagement.

What’s included in your residential utility newsletter solution

Gain access to turnkey and customizable content and design options that fit your utility’s needs.

  • Four original content assets each month, covering seasonal energy and water use, new technology, efficiency advice and other topics that align to your utility’s messages and programs.
  • Engaging multimedia content, including professionally produced videos, infographics and interactive quizzes.
  • Flexibility to review and approve content, request changes, manage lists and schedule deployment dates with our robust Engage platform.
  • Opportunity to personalize content to include program links and other utility-specific information.
  • Fully responsive, mobile-friendly email and landing page templates customized to include your utility’s logo and brand colors.
  • Monthly utility newsletter deployment managed by our experts to maintain list hygiene, CAN-SPAM compliance and deliverability best practices.
  • Comprehensive performance metrics and easy-to-understand analytics.
  • Guidance from our strategists on how to optimize your utility newsletter for maximum customer engagement.