Residential Energy Newsletters

Build a foundation for long-term customer engagement and satisfaction.

By engaging with residential customers every month, you can position your energy utility as a helpful, trusted resource in their lives. That relationship starts with a residential energy newsletter.

Deliver valuable content directly to customers

A residential energy newsletter allows your utility to deliver valuable, compelling content directly to customers’ inboxes. This consistent customer touchpoint not only increases customer satisfaction, it also drives program interest and participation. 

“The newsletters are a wonderful way to communicate with customers. Most customers like DIY content and videos because they don’t have to read something complex. Questline Digital’s content library gives me the flexibility to choose the exact types of content I know our customers will enjoy.”
—Crystal Thompson
Accounting/Billing Technician, Town of Benson

Each residential energy newsletter is an opportunity to educate customers, help them make the most of their energy use and promote relevant programs and services.

Why Questline Digital’s residential energy newsletters work

This content marketing solution builds trust in your energy utility through long-term engagement. In each monthly energy newsletter, your customers receive valuable information that:

• Answers their questions
• Offers helpful advice
• Provides education on new technologies
• Inspires them to take control of their energy use

Over time, customers view your energy utility as a helpful resource that’s always there for them. When you tell them about a program or new service, they listen — because it’s not a marketing message, it’s part of the interesting content they look forward to each month.

What’s included in your energy newsletter solution

Gain access to turnkey and customizable content and design options that fit your utility’s needs.

• Four original content assets each month, covering seasonal energy use, new technology, efficiency advice and other topics that align to your utility’s messages and programs.
• Engaging multimedia content, including professionally produced videos, infographics and interactive quizzes.
• Flexibility to review and approve content, request changes, manage lists and schedule deployment dates with our robust Engage™ platform.
• Opportunity to personalize content to include program links and other utility-specific information.
• Fully responsive, mobile-friendly email and landing page templates customized to include your utility’s logo and brand colors.
• Monthly energy newsletter deployment managed by our experts to maintain list hygiene, CAN-SPAM compliance and deliverability best practices.
• Comprehensive performance metrics and easy-to-understand analytics.
• Guidance from our strategists on how to optimize your energy newsletter for maximum customer engagement.

According to Questline Digital’s performance metrics, residential energy newsletter readers open promotional emails at a 16.1% higher rate than other customers.