Engage Platform

Build greater customer engagement with Questline Digital’s email and content marketing platform

With Engage™ your utility doesn’t need to invest in an email marketing software or team of content writers. We’ve done that for you, offering access to thousands of quality content assets, do-it-yourself email and SMS deployment options and valuable reporting metrics. Marketers, communicators and program managers alike can all take advantage of the content marketing platform’s powerful capabilities.

Illustration of deployment for content marketing platform

Deployment made easy

Easily create and deploy data-driven marketing campaigns, one-off emails or SMS text messages through Engage. Send secure messages yourself or work with Questline Digital’s deliverability experts to optimize your engagement program. 

Instant language translations

With Engage Global Translate, all webpage content and email messages are available in 134 languages with the click of a button. Your customers can select and save their preferred language, making engagement more inclusive than ever before.

Illustration of email platform that translates messages into any language
Example of email templates for content marketing platform

Flexible email design templates

Access mobile-friendly, ready-to-use and brandable email templates from the Engage library. Or work with our creative team to build your own, customizable designs.

Content at your fingertips

Find and share high-quality content from our ever-growing Content Catalog of 5,000+ articles, videos, infographics, interactive quizzes and social media posts. With just a few clicks, you can instantly publish content directly to your website, add it to a newsletter or create your own email campaign.

Example of content assets in content marketing platform
Illustration of enewsletters in a content marketing platform

Perfect for eNewsletters

Easily build and review email newsletters, incorporating your own content or pulling from Questline Digital’s catalog of 5,000+ assets. Manage multiple newsletter groups and subscriber lists, such as organizing business customers by account manager or industry segment.

Power your CMS, ERP or marketing automation platform

Integrate Engage with your enterprise platform for easy access to content and seamless email reporting. Questline Digital’s solutions support your marketing automation campaigns on:

  • Salesforce Marketing Cloud
  • SAP Marketing Cloud
  • Oracle Eloqua
  • Marketo Engage
  • And other popular CRM and CIS platforms
Illustration of marketing cloud integration for content marketing platform
Illustration of capabilities of content marketing platform

Advanced capabilities

A/B testing: Try multiple subject lines, CTAs or content designs to find which message resonates best with your audience.

Automated workflows: Create multi-step customer journeys that use if/than logic and behavioral triggers.

Segmentation: Upload and manage subscriber lists and define your target audience, or create dynamic lists using attributes and customer engagement.

Metrics that matter

Access detailed email performance metrics, including opens, clicks, click maps, bounces and unsubscribes. You’ll also get an in-depth look at engagement, including how many unique customers viewed each content asset, how much time they spent with it and what program links they clicked on.

Illustration of performance metrics reporting for content marketing platform
Illustration of support and training for content marketing platform

Ask our content marketing experts

If you need help setting up a campaign, managing an email list or understanding your performance metrics, our Client Success team will walk you through the content marketing platform. Questline Digital’s team will train you on how to successfully use Engage to meet your program goals and marketing objectives.

Want to see Questline Digital’s content marketing platform in action? Reach out to schedule a demo.