Power Your Business
Connect with SMB customers through our industry-specific website and segmentation tool
When it comes to energy efficiency, each industry is unique. For example, a local coffee shop has vastly different energy needs than a large healthcare facility. That’s why a content marketing strategy centered around segmentation is key for greater customer engagement.
Your small and medium-sized business (SMB) customers are looking for personalized content that resonates with their specific industry. With Questline’s Power Your Business segmentation tool, your energy utility can deliver the right information to the right SMB customers.
Why Power Your Business works:
- Segmentation is one of the best tools to maximize the impact of energy utility communications.
- Your business customers pay attention to messages that address their unique needs, challenges and interests.
- Relevant content increases engagement with your energy utility’s brand and program promotions.
- It’s easier than ever for your energy utility to reach business customers with targeted communications.
Power Your Business features 10 industry landing pages:
- Grocery and convenience stores
- Multifamily housing
- Retail stores
- Schools K-12
Choose which industries apply to your SMB customer base and display any selection up to all 10 pages.
Industry-specific content drives up to 20% performance improvement in Questline’s segmented business newsletters.
Your Power Your Business package includes:
- Industry-specific content focused on energy efficiency and cost savings
- “5 Ways to Save” educational video for each industry
- Business case study that can be customized to feature a local business in your service territory
- Custom sidebars to promote business programs or resources for each industry
Omnichannel promotional campaign:
- Website banner ads and bill inserts
- Social media posts for each industry
- Email campaign with three templates and defined schedule
Ready to learn more about Power Your Business?
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