Social Media Content

Build long-term social relationships with engaging energy content

How do energy utilities put the “social” in social media? Digital platforms like Facebook, Twitter, Instagram and LinkedIn are great channels to build strong, long-lasting relationships with business and residential customers. To be successful, you need to post social content that resonates with these customers — quick, fun, visual and multimedia content that entertains and informs.

Questline’s Social Media Content solution gives energy utilities the tools they need to connect with customers. Drawn from our catalog of more than 4,000 content assets, our social posts and recommended social calendars allow energy utilities to increase customer satisfaction as they share relevant energy topics and program information.

Entertain and educate with multimedia content

Social media users are on the go. That’s why Questline’s social posts focus on eye-catching multimedia content that will quickly make an impression with your customers.

Questline’s social media content for energy utilities includes:

  • Animated GIFs
  • Short-form videos
  • Infographics
  • Interactive games and quizzes

Since most customers access social media sites with their smartphones, it’s essential for content to be designed for smaller screens. All Questline content is optimized for mobile, ensuring that it looks great no matter what devices your customers use.

Easy to manage social media calendars

Social media is 24/7. Maintaining strong social relationships with customers means engaging with them throughout the week, every week. That’s a lot for time-strapped energy utility marketers.

Questline makes it easy with ready-to-deploy social posts and content calendars that help you plan what and when to post every month. Our social media calendars are based on digital marketing best practices and Questline’s robust performance metrics. They include fresh, timely content that builds engagement and connects customers with programs and services throughout the year.

Social media calendars include:

  • Energy efficiency tips for each season
  • Timely safety advice
  • All major holidays
  • Program-related posts such as EV, solar and smart home technology
  • Energy-specific recognitions like Lineman Appreciation Day and National Electrical Safety Month
  • Observances from Earth Day and Arbor Day to Poison Prevention Awareness Month
  • Energy-related posts for fun events like Slow Cooking Month, Popcorn Day and Frozen Food Day

Looking for a particular topic to support your own social media strategy? Since Questline’s social posts are part of our robust Content Catalog you can search for specific needs based on customer type, media type or category.

No matter the message or program goal, you can find a social post that’s ready to publish instantly. Questline content strategists are also available to create a custom social media calendar for your energy utility or craft unique content to your specifications.

Learn more about Questline’s Social Media Content solutions.

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