What We Do
What We Do
Questline helps energy utilities transform their digital marketing strategy, connect with customers in new ways, and deliver program results
Questline isn’t your typical digital communications company. We’re passionate about the energy industry, and utilize our nearly 30 years of experience to help energy utilities achieve their goals. We don’t just understand the common challenges facing the energy industry — we solve them.
Questline’s content marketing, custom creative and technology solutions are designed specifically with energy utilities and their customers in mind. Through our diverse portfolio of solutions, we help to increase program participation, reduce the cost to serve and build long-term customer satisfaction.
A proven approach
Designed exclusively for energy utilities, Questline’s Proven Process is focused on building long-term relationships between energy utilities and their customers. This data- and research-driven digital engagement strategy has been continuously honed and optimized through our work with 480+ energy utilities across the U.S.
Content marketing matters
Questline’s content marketing solutions attract your customers with information that is useful, valuable and engaging. By building a digital relationship with customers, your energy utility can increase program participation, boost customer engagement and long-term satisfaction, reduce call center demand, lower paper bill costs, and more.
Content for CRM platforms
Relevant content is critical for CRM platforms like Salesforce, Eloqua or SAP Marketing Cloud. Questline’s content is tailored to the needs of energy utilities and ready to be integrated with your enterprise platform, allowing you to use marketing automation to target customers’ specific interests.
Custom marketing campaigns
Whether you need to bring new life to your paperless billing promotions or welcome new customers to your energy utility, Questline’s in-house Creative team is ready to take your digital marketing strategy to new heights. Combining creativity and cutting-edge technology, we’re focused on driving customer engagement and delivering results with effective campaigns.
Our team has decades of experience crafting effective program promotions for both residential and business customers. Whether electric vehicle incentives or demand response programs, we have the industry understanding, technical expertise and marketing best practices to not only engage and inform customers, but inspire them to take action.
Digital customer relationships
For energy utilities, the customer engagement journey requires a regular cadence of consistent, timely and valuable touchpoints that go beyond transactional messages. With an effective engagement strategy, customers will view your energy utility as a helpful resource in their daily lives — making it easier to communicate with them and driving customer satisfaction.
Powerful marketing technology
Questline’s solutions are built on our proprietary Engage™ platform. With easy-to-use functionality, you can take advantage of our content marketing solutions, easily deploy emails and newsletters, and publish content to your website or social media pages. Robust reporting is built right in, giving you a complete understanding of your marketing campaign’s performance.