Questline’s content marketing platform makes it easy to build greater customer engagement
Questline’s marketing solutions are built on our proprietary Engage™ platform. Designed specifically for energy utilities, Engage provides marketers, communicators and program managers with content marketing solutions, do-it-yourself deployment options and valuable metrics. It’s also easy to use! Anyone can take advantage of the platform’s powerful content marketing tools.
Thousands of content assets at your fingertips
Through Engage, we’ve made it easy to find and share energy content from our ever-growing catalog of 4,000+ articles, videos, infographics, interactive quizzes and social media posts. You’ll discover content assets to communicate important topics to customers, meet program goals or to fill out a social media calendar.
With our Netflix-style interface, you can easily search for energy content by:
- Audience (residential or business)
- Energy (electric or natural gas)
- Content type (article, video, interactive, social media, etc.)
- Collection (energy topic, program, seasonal, etc.)
It’s easy to use content in Engage. With just a few clicks, you can instantly publish content directly to your website or social media pages, add it to a newsletter or create your own email campaign. Reporting is built in, too, so you’ll always know if your content marketing strategy is successful.
Questline’s eNewsletters are seamlessly integrated into our Engage platform to enhance your ability to reach residential and business customers each month. In Engage, it’s simple to review eNewsletter drafts and request changes; you can find new content from Questline’s catalog or add your own content. You can also manage multiple newsletter groups and subscriber lists, such as organizing business customers by account manager or industry segment. When you’re ready, just approve and pick a deployment date and let Engage do the rest!
Deployment made easy
Engage seamlessly integrates powerful messaging and content delivery functions into a single digital marketing platform. This allows you to easily deploy data-driven marketing campaigns, one-off emails and SMS text messages. With Engage you can upload and manage subscriber lists, and you can define your target audience with segmentation options. Like everything else on the platform, it was built to save you time — you don’t need to be a computer scientist to deploy your own email campaigns!
Metrics that matter
Robust reporting is built right into Engage, giving you a complete understanding of the performance of your eNewsletters, content and marketing campaigns. You’ll have access to detailed email performance metrics, including opens, clicks, click maps, bounces and unsubscribes. You’ll also get an in-depth look at content engagement, including how many unique customers viewed each content asset, how much time they spent with it, and what program links they clicked on. We believe that data is critical to digital marketing success, and Engage makes it easy for you to see what’s working and how to make it better.
Ask our content marketing experts
We’re here to support you. If you need help setting up a campaign, managing an email list or understanding your performance metrics, our Client Success team will walk you through the platform. Questline’s team will train you on how to successfully use Engage to meet your program goals and marketing objectives.