Personalized Video Platform SmartVX Seeks to Transform Utility Customer Engagement
FOR IMMEDIATE RELEASE
Columbus, Ohio — October 25, 2023
SmartVX, an all-new personalized video platform, is designed to transform the way utilities build digital relationships with their customers.
Personalization has become essential for utilities in their customer communication strategies. Today’s digital landscape, characterized by the proliferation of digital media and communication channels, has made it increasingly challenging to capture and retain the attention of utility customers.
SmartVX can help utilities connect with customers, develop stronger digital relationships and drive desired behaviors, with video content that is personalized for each individual customer.
Customers expect to receive relevant, personalized communications from their utility. SmartVX videos provide each customer with a one-of-a-kind experience tailored to their preferences and behaviors.
Instead of relying on one-size-fits-all messages, this innovative solution takes a targeted approach that ensures each video is specific to the individual recipient. Utilities can seamlessly connect with customers by addressing them by name, sending them billing updates, energy usage information, efficiency education, program promotions, and more.
“Personalized videos combine the entertainment value of video marketing with the data-driven targeting of other digital marketing tactics,” says Brian Lindamood, Questline Digital’s VP of Marketing and Content Strategy. “The ability of a video message to speak directly to each customer leverages all the best aspects of digital engagement in a uniquely powerful way.”
Learn more about SmartVX at www.questline.com/solutions/personalized-video
About Questline Digital
Questline Digital, part of the Harris Utilities Group, is a marketing and technology company that builds engaging digital experiences throughout the utility customer journey, boosting program participation and overall satisfaction.
Our team of strategists, content creators and developers work with clients to build cohesive digital experiences that educate, engage and inspire action among utility customers. Mixing multimedia content and data-driven communication strategies, Questline Digital solves industry challenges and drives measurable results for utilities across the U.S.
Learn more at www.questline.com
About Harris Computer
Harris acquires software companies, manages them using industry best practices, and builds them for the future. Through acquisitions, Harris has grown tremendously since its origins in the private, utility, education, government and healthcare sectors. Harris operates more than 200 businesses worldwide, in more than twenty industries. Harris is an operating group of Constellation Software Inc. (TSX: CSU), one of North America’s most active software acquirers. CSI’s head office is in Canada.
Learn more at www.harriscomputer.com