Summer brings a unique set of challenges and opportunities for utility marketers to connect with their customers. From heat-related bill spikes to powerful storms causing outages, proactive, relevant and educational communications are vital this time of year. Here are a few utility summer marketing campaign recommendations that support customers, boost program participation and strengthen
Utility email marketing remains an essential communication channel. However, with evolving email service provider (ESP) requirements and changing customer expectations, maintaining strong email deliverability will require a strategic approach in 2025. Discover these email trends for utilities that ensure messages reach inboxes and engage customers. Enhancing Email Deliverability For utility companies, strong email deliverability ensures
Smart meters are a game-changer for both utilities and customers, enabling real-time energy monitoring, improved efficiency and faster outage detection. However, smart meter implementation often comes with challenges, including customer skepticism, misinformation and lack of awareness about benefits. To ensure a smooth rollout and widespread adoption, utility marketers must implement a strategic smart meter communication
This is shaping up to be a transformative year for the utility industry. With advancements in technology, more personalized content and a greater focus on energy equity, utility marketers have the opportunity to build stronger customer relationships than ever before in 2025. It’s a new year — and that means a fresh start to your
A crisis for a utility isn’t a matter of if, but when. Some emergencies arrive with warning signs, while others strike without notice — severe weather events to power outages and water main breaks. As an essential service provider, you carry a dual responsibility: restoring critical infrastructure and keeping your customers informed every step of