Key Account Managers (KAMs) have a unique role within the utility industry, working to develop and nurture relationships with business customers. Key accounts are often large and complex, with a wide range of energy and education needs. However, it’s up to KAMs to support their key account customers with information and advice on renewable energy
As sustainability becomes a greater priority for businesses, energy utilities play an important role as a trusted resource. Key Account Managers in particular are vital partners with business customers as they take on electrification and energy efficiency projects. But how can Key Account Managers (KAMs) help business customers on their journey to greater sustainability? We
Energy prices are expected to continue rising this year and next, making it imperative that utilities have an energy rate communication strategy in place to help customers navigate rising bills. Average U.S. residential electricity prices will reach an estimated 15.33 cents/kWh in 2023, jumping from 13.72 cents/kWh in 2021. To put this into perspective, the average
Your customers want to save energy; they just might not know how. By educating customers about energy waste and showing them how they can save, your energy utility can help customers take advantage of energy-saving programs and products. More than ever, there is a growing need for energy efficiency education. Many customers don’t realize the
Email newsletters are a great way to keep residential and business customers engaged with your energy company. As a relevant and reliable channel of communication with your target audience, eNewsletters provide a steady stream of content that’s free of sales pitches and full of interesting and helpful information. Unsure if a monthly eNewsletter would benefit your customer