Illustration of home office using energy

Work from Home: The Impact on Energy Use

Due to the global coronavirus pandemic, more people are working from home than ever. In fact, 42% of the U.S. labor force now works from home full-time. What does this mean for your customers’ energy consumption? According to CBS News, California residential energy use has risen 15% to 20% during the pandemic and New York

Illustration of marketing tactics for an energy utility marketplace

Energy Utility Marketplace: Stand Out to Online Shoppers

The e-commerce boom has not only expanded consumer choice and shopping options, competition has proliferated as well. As energy utilities look to strengthen relationships with their customers, many are launching marketplace websites to sell energy-related products and services. The e-commerce boom In the face of the coronavirus pandemic, e-commerce has experienced massive growth. In fact,

Illustration of green energy technologies and smart grid electrification

Go Green or Go Home: The Truth About Ecofriendly Messaging

Many energy utilities turn to an eco-friendly or green marketing message when promoting paperless billing, electric vehicle rebates, electrification, energy efficiency and other programs. But how effective is a green message when it comes to customer engagement and conversions? Let’s take a look at the pros and cons of green messaging to find out if

Illustration of marketers creating a social media strategy

Best Practices: Social Media Strategy for Energy Utilities

A social media strategy is an essential component of an energy utility’s digital marketing plan. You can provide real-time updates, share helpful information, receive feedback and connect directly with your customers. Most importantly, popular social media sites are where many customers spend their time online. In order to reach them, you need to spend time

Illustration of marketers creating a content strategy

3 Great Content Marketing Ideas for Energy Utilities

If it feels like you’re being bombarded with advertisements, well, that’s because you are. The average consumer is exposed to upwards of 5,000 ads every day … and growing. You’re probably pretty good at tuning out most of those messages. Of course, your customers are good at tuning out messages, too. That’s why content marketing