Comparing the effectiveness of video vs. written content isn’t clear-cut. There are numerous factors to consider, like, who the content is for, why you’re making it, what your goals are and where you’re going to use the content. Often, you might even decide to use both formats in tandem to accomplish your goals. But there
With the popularity of TikTok and YouTube, it’s obvious that consumers love video content. But you shouldn’t limit the use of video to your energy utility’s social media platforms. In fact, an email newsletter with video should be an integral part of your communications strategy. According to Forbes magazine, watching video makes up 50% of
Featuring a video series within a content marketing strategy is a proven tactic for increasing customer engagement. With the number of content pieces vying for customers’ attention, a video series can cut through the clutter and sustain awareness across multiple assets for weeks or months. How? A video series creates familiarity and reinforces consistent messaging
Consumers prefer video content. In the age of social media and smartphones — even gas pumps are now equipped with streaming screens — video is the most effective way to get your message in front of customers. Video makes your message both memorable and shareable, while being adaptable across all digital channels. By producing entertaining, informative
It’s imperative that your utility prepares a proactive communications strategy to educate customers about rising energy costs and help them take control of monthly bills. “Having a proactive and cohesive strategy around changing costs is no longer a nice-to-have,” says Mary Malone, Questline Digital Director of Account Development. “It’s become imperative to sustaining a trusting