With the popularity of TikTok and YouTube, it’s obvious that consumers love video content. But you shouldn’t limit the use of video to your energy utility’s social media platforms. In fact, an email newsletter with video should be an integral part of your communications strategy. According to Forbes magazine, watching video makes up 50% of
Featuring a video series within a content marketing strategy is a proven tactic for increasing customer engagement. With the number of content pieces vying for customers’ attention, a video series can cut through the clutter and sustain awareness across multiple assets for weeks or months. How? A video series creates familiarity and reinforces consistent messaging
Consumers prefer video content. In the age of social media and smartphones — even gas pumps are now equipped with streaming screens — video is the most effective way to get your message in front of customers. Video makes your message both memorable and shareable, while being adaptable across all digital channels. By producing entertaining, informative
It’s imperative that your utility prepares a proactive communications strategy to educate customers about rising energy costs and help them take control of monthly bills. “Having a proactive and cohesive strategy around changing costs is no longer a nice-to-have,” says Mary Malone, Questline Digital Director of Account Development. “It’s become imperative to sustaining a trusting
Today’s customers feel strongly about their payment preferences. With a multitude of options available to them, from autopay to Apple Pay, consumers expect the same choices from their energy provider. That’s why it behooves energy utilities to understand the importance of payment preferences and give customers what they want. In Questline Digital’s webinar, “Utility Customer