Whether you’re joining a cheese of the month club or signing up with a new video streaming service, you’re sure to receive some kind of welcome message. Whether that message will be helpful or worthy of the trash bin is to be determined. You might not be wowed by the content (or find it very helpful),
Discover these best practices for creating a winning webinar content strategy to educate utility customers and employees. In today’s digital world of Zoom and FaceTime, webinars are booming. In fact, a recent study finds the use of webinars increased by 162% and attendance nearly quadrupled in the past two years. That’s why it important for
With a background in broadcast news, Todd Long has made it his mission to transform Huntsville Utilities into a valuable information source for customers. As Electronic Content Administrator, Long has taken a customer-centric approach to every communication, whether social media posts, news releases or episodes of the utility’s award-winning YouTube show. “My very first job
To keep customers engaged in between billing notices and program promotions, energy utilities should have a consistent touchpoint like a monthly utility newsletter. This ongoing communication is popular across audiences, from residential customers to small business owners to C&I facility managers. According to Questline Digital’s 2020 Energy Utility Benchmarks Report, utility newsletter readers are much more engaged
In Questline Digital’s Plugged In webinar, “How to Market Paperless Billing to Customers,” Senior Copywriter Breanne George and Creative Director Joe Pifher shared their insights and advice for creating successful promotions that encourage customers to switch to paperless billing. In order to reach your program goals, your energy utility needs to understand your customers and