As demand on the U.S. power grid continues to grow, energy utility demand response programs are gaining traction. These beneficial programs compensate participants for temporarily reducing their energy usage during periods of peak demand. Many business customers are hesitant about the program and its impact on operations. For example, will reducing energy use during a
With the rise of renewable energy, the way that energy is distributed is changing. The traditional top-down method of energy distribution, from the utility to the customer, doesn’t always apply to energy from solar, wind and other renewable sources — some of which may be generated by customers themselves. In these cases, where power flow
Gamification — the application of game-design elements in non-gaming contexts — is a great opportunity for energy utilities to engage customers. Games facilitate our natural desire for socializing, learning, competition and achievement, not to mention fun and play. The latter may sound frivolous but serves as a powerful engagement tool. In 2010, Google released their
Content marketing is a key strategy to connect with your energy utility’s customers. In this webinar, Kurt Hansen, Questline Digital AVP of products and partnerships, focuses on how to use content marketing to educate customers about solar power and electric vehicles. He also demonstrates how to use customer segmentation to reach specific audiences. Content marketing
Time is money, as they say. Even time spent doing nothing can add up. The time spent procrastinating on a project instead of focusing to get it done? That adds up to a late assignment and possibly an upset manager. In the energy utility industry, consider the time customers spend contemplating the purchase of energy