Printing press using traditional marketing tactics

Traditional Marketing Channels: Rediscover the Power of Print

Power of Print Infographic

In today’s digital age, where everything from video games to social media is competing for customers’ attention, traditional marketing tactics can seem like ancient relics of a bygone era.

Energy utility marketers are focused on standing out in an overly crowded digital space, where brands of every shape and size are vying for consumers’ ever-shrinking attention spans. How does your company break through the sensory overload?

It starts with a multi-channel marketing strategy. In this approach, every channel is a meaningful touchpoint along the customer journey, even the age-old medium of print. In fact, traditional marketing — including direct mail, bill inserts and customer service merchandising — can actually reinforce your brand and serve as a strong differentiator.

Sources: SBA, Forbes, ANA, Pew Research.

Learn how a marketing strategy from Questline Digital can help your utility connect with customers across digital and traditional channels.