Energy utility marketers are focused on standing out in an overly crowded digital space, where brands of every shape and size are vying for consumers’ ever-shrinking attention spans. How does your company break through the sensory overload?
It starts with a multi-channel marketing strategy. In this approach, every channel is a meaningful touchpoint along the customer journey, even the age-old medium of print. In fact, traditional marketing — including direct mail, bill inserts and customer service merchandising — can actually reinforce your brand and serve as a strong differentiator.