With growing interest in renewable energy, an increasing number of consumers are choosing to install solar photovoltaic (PV) technology. In the United States, solar PV installations have increased to more than 2 million, and this number is expected to double by 2023. With demand greater than ever before, energy utility customers are looking to their energy utility for guidance as they navigate the steps along the solar energy journey.

Solar customers want to save money and the environment

Today’s consumers are more concerned about the environment than ever before. In fact, the primary motivators for going solar are saving energy and reducing environmental impact.Consumers see adding solar PVs to their homes as something they can do to reduce their carbon footprint. In fact, a solar PV is installed every 4 minutes in the U.S.

Despite this rapid growth, some consumers are still hesitant about adding solar to their homes or businesses. The top barriers for U.S. consumers considering solar include financial reasons and a lack of trusted, credible information. The decision to add solar is an important one and requires a major investment. However, there is not much information available other than from solar vendors. According to a survey conducted by the Distributed Energy Financial Group, 75% percent of U.S. consumers wish they had more reliable information before adding solar.

To drive solar PV adoption and increase customer satisfaction, energy utilities can guide their customers along the six phases of the solar journey.

Awareness: Energy utility customers are looking for educational resources on solar technology. Your information should educate customers on the basics of solar energy, such as how solar panels convert sunlight into electricity, key energy and cost-saving benefits and common misconceptions (for example, solar energy only works in sunny climates).

Discovery: During the research phase, customers want to know if solar energy is right for their home or business. Your energy utility should provide resources on the financial impact of a solar investment, along with how much they can expect to save on their energy bill. To level-set customer expectations, it also makes sense to provide a clear understanding of the role your energy utility plays in the solar journey.

Contracting: Solar installation is a major job. That’s why it’s imperative your customers find the right solar vendor for their installation. Vendors should be experienced and hold the right certifications, insurance and licenses based on state requirements. Your customers are seeking advice on how to find a qualified contractor and how to create a realistic budget. 

Installation: The installation process is complex and starts well before the solar panels are added to the roof. In some cases, customers may need to make upgrades to their home or business before installation can begin. Your energy utility can prepare customers for this lengthy process as well as answer common questions. For example, what happens during installation, how long a typical installation takes and how much roof space is required for solar panels.

Billing: The solar journey doesn’t stop once installation is complete. Your customers want to know how to make the most of their solar PV system. Your energy utility has the opportunity to educate customers on net metering and provide understanding of solar energy credits and charges on their monthly bill.   

Maintenance: Solar panel maintenance is key to efficient energy production. Customers will need to conduct periodic cleaning to ensure dirt and debris don’t obstruct the sun’s rays. Customers should also have a good warranty to keep energy production at 85% or higher for the lifetime of the solar panel. Your customers will likely reach out to your energy utility with their maintenance questions, so be sure to have answers ready for them.  

Your customers are interested in solar. Is your energy utility prepared to lead them to success? With the right resources, you can help establish reasonable expectations and increase customer satisfaction throughout the solar journey.

Do your customers have questions about solar energy? Give the right answers with Questline Digital’s content collection.

Questline Digital energy expert Mike Carter shares his analysis of energy storage technology and the outlook for utilities.

Electrical energy is transitory in nature. It is generally consumed as soon as it is produced. This requires closely matching power generation with consumption, which is complex and costly. Energy storage systems (ESS) are a great enabler that can temper this requirement. In fact, energy storage can provide over a dozen general electricity services to the electric grid. Deployments of energy storage capacity almost doubled from 2018 to 2019 and were poised for explosive future growth prior to the COVID-19 pandemic, primarily from the residential market.

Policies like utility integrated resource plans (IRP) and favorable distributed generation interconnection rules have driven the front-of-the-meter (FTM) market. Federal Energy Regulatory Commission (FERC) Order 841, approved in February 2017, leveled the wholesale energy and capacity FTM markets by treating storage as a generation resource. Monetary incentives from states and utilities, plus improved resiliency have driven the behind-the-meter (BTM) market.

The Rocky Mountain Institute (RMI) has identified 13 services that energy storage can provide to three stakeholder groups from delivery of each service. The stakeholder groups and benefits are:

  • Independent system operators (ISOs) and regional transmission organizations (RTOs)
    • Energy arbitrage
    • Spin/non-spin reserve
    • Frequency regulation
    • Voltage support
    • Black start
  • Utilities
    • Resource adequacy
    • Transmission congestion relief
    • Transmission and distribution construction deferral
  • Customers (BTM only)
    • Time-of-use bill management
    • Demand charge reduction
    • Increased PV solar self-consumption
    • Backup power

For customers, energy storage can meet on-peak demand with excess energy produced by baseload generation and renewables during off-peak hours. This reduces or eliminates peak customer demand charges. ESS also makes it much easier and cost-effective to add wind and solar energy to the grid.

There are generally seven categories of energy storage technologies:

  • Electrochemical batteries — mainly capacitors
  • Kinetic flywheels — mechanical devices that harness rotational energy to deliver instantaneous electricity
  • Static chemical batteries — a range of electrochemical storage solutions, including advanced chemistry batteries
  • Thermal storage — capturing heat and cold to create energy on demand, including ice storage
  • Chemical flow batteries — batteries where the energy is stored directly in a circulating electrolyte solution for longer cycle life and quick response times
  • Compressed air energy storage — utilizing compressed air to create a potent energy reserve
  • Potential energy — pumped hydro-power creating large-scale reservoirs of energy with water or a tower out of stacked bricks (such as Energy Vault)

Lithium-ion chemistry dominates the static chemical battery market, accounting for 98% of power capacity in new deployments. It offers a much higher power density (smaller footprint), more cycle rates, greater depth of discharge and longer life than lead acid batteries. Li-ion batteries are almost exclusively used in electric vehicles and are making inroads into uninterruptible power supplies (UPS) for data centers.

  • Tesla commercial Powerpacks and residential Tesla Powerwalls have been available for some time.  
  • Green Charge, AES Distributed Energy and LG Chem are other major Li-ion battery storage suppliers.
  • Solar plus battery storage (solar+) is also a growing market sector.
  • Yotta SolarLEAF photovoltaic panels each come with 1 kWh of integrated Li-ion energy storage per panel for BTM applications.

Because there is inherent hazard from the malfunction of any kind of battery, NFPA 855 Standard for Installation of Stationary Storage Systems requires fire-rated separation of the ESS from other indoor occupancies in non-dedicated (unpopulated) use buildings. Every 50 kWh grouping of ESS is to be separated by three feet from each other and from the walls of the room. A maximum 600 kWh of batteries can be installed in one room. Fire detection plus suppression and control is required. Almost every type of battery must have built-in thermal runaway protection. UL9540 Standard for Energy Storage Systems and Equipment defines a test method to evaluate the fire characteristics of a battery energy storage system and can provide exceptions to NFPA 855 requirements.

Deploying solar+ energy storage has some major challenges. A recent report by the American Council for an Energy-Efficient Economy states, “Regulators often require utilities to offer energy efficiency and solar in separate siloed programs with different funding sources, cost-effectiveness tests, and reporting requirements.”

Also, it is not yet clear whether FERC Order 841 supports value-stacking of different energy storage services like backup power and peak demand reduction together. Thus far, only one service has been allowed per application. In addition, energy storage is a capital-intensive technology that does not fit well into a marginal cost-centric electricity market.

Energy storage can solve many problems along the energy supply chain. Utilities can advance the energy storage market by ownership of customer-sited storage, use of tariffs to encourage energy-storage deployment and grid integration of utility-scale energy storage. There are also several useful energy storage resources:

  • The U.S. Energy Storage Association (ESA) advocates and advances the energy storage industry.
  • ES-Select created by DNV GL in collaboration with Sandia National Labs allows users to screen energy storage technologies by calculating financial outputs.
  • DNV GL’s annual Battery Performance Scorecard provides independent ranking and evaluation of battery vendors based on testing performed in DNV GL’s laboratories.

Energy storage, by corralling the transitory nature of electrical energy, is presenting exciting opportunities not previously available.

Mike Carter is a Senior Engineer at Questline Digital. He has a BS in Engineering and an MBA degree from Ohio State University and is a Certified Energy Manager.

Keep your business customers up-to-date on energy trends and new technology with a Business eNewsletter from Questline Digital.

As an increasing number of U.S. cities focus on climate goals, city leaders are taking steps to reduce greenhouse gas emissions from public transportation systems. One of these environmentally friendly initiatives is the electric bus. Transit agencies across the country — from Seattle, Washington, to Portland, Maine — are beginning to incorporate this innovative technology into their fleets.

A sustainable solution     

With environmental concerns growing in importance, city leaders are considering the impact of public transportation, including emissions from traditional diesel buses. In dense urban areas, bus exhaust is also a major health concern for citizens. In the U.S., the transportation sector makes up nearly 30% of total greenhouse gas emissions.

Electric buses are one solution to counteract this negative environmental impact. Currently, there are about 650 electric buses on U.S. roadways — a small fraction of the total number around the globe. About 425,000 electric buses are in use worldwide, with 99% of them operating in China. Recognizing the advantages of the technology, U.S. cities are beginning to catch up by moving forward with clean public transit initiatives.  

A recent study finds nearly every state transit agency owns, or will own in the future, at least one electric bus. Showcasing this growth, the number of zero-emission buses in 2019 increased nearly 37% from the previous year.This number will continue to rise in the years and decades to come. In fact, several major metropolitan areas have long-term commitments to replace their fleets with battery-powered buses, including Los Angeles by 2030, San Francisco by 2035 and New York by 2040.

Benefits of electric buses

According to the Environmental and Energy Study Institute (EESI), electric buses offer many benefits over diesel-fueled versions — notably zero carbon emissions. They are also quieter, easier to maintain and have lower operating costs.

Just like charging a personal electric vehicle, electric buses utilize power from the U.S. electrical grid. However, some parts of the grid are more advanced than others, with greater reliance on renewable energy resources. A recent study finds that electric buses have lower carbon emissions than diesel buses in all regions of the country. As the U.S. electrical grid becomes cleaner and more diverse, cities will see even more positive impact from electric bus implementation.

Forward-thinking cities  

With a commitment to sustainability, the Port Authority of Allegheny County (Pennsylvania), in partnership with local energy utility Duquesne Light Company, purchased two new electric buses in March 2020. Duquesne installed fast chargers and electrical infrastructure to support the buses, which travel to and from downtown Pittsburgh. The Port Authority shares data on the buses, which gives the utility valuable insights into the demand on the electrical grid. They plan to purchase additional electric buses for a new downtown bus route.

King County, Washington, has been leading the country in battery-powered public transportation. The county, which includes Seattle, has 185 zero-emission buses with a range of about 140 miles per charge. The county is working with local utility Seattle City Light to ensure the power needs are met for the advanced electric infrastructure. An early adopter of electric buses, the county has an aggressive goal of 100% renewable energy-powered public transit by 2040.

In Austin, Texas, the Capital Metropolitan Transportation Authority (Capital Metro) purchased two electric buses. The battery-electric vehicles feature zero-emission technology, and will help reduce the city’s carbon footprint. This is just the start of cleaner transportation in Austin; the transportation authority has plans to purchase 80 electric buses in the next five years.

Overcoming speed bumps for electric buses

Perhaps the biggest challenges for electric bus adoption are high upfront costs and range anxiety. While many transit agencies are apprehensive about the higher upfront costs (approximately $770,000 per vehicle versus $445,000), EESI finds that powering electric vehicles is 2.5 times less expensive than diesel.

With improving battery technology, most electric buses nowadays have a range of 225 miles and can operate all day on one charge. Charging infrastructure requires construction buildout, which is both expensive and time-consuming. However, with the right partnerships, including coordination with local utilities and other city partners, these concerns can be mitigated.

As barriers continue to break down and cities make the environment a priority, it is clear that electric buses are here to stay for the long haul.

Learn how to drive Electric Vehicle adoption with a Questline Digital content marketing strategy.

Launched in 2008, Tesla’s battery-electric vehicles continue to take the industry by storm. The cutting-edge technology was first introduced with the Model S, which, according to Tesla, “has become the best car in its class in every category.” It boasts the longest range of any electric vehicle, 0 to 60 mph acceleration in 2.28 seconds and over-the-air software updates.

Are all of these impressive features worth the purchase prices? Questline Digital’s own Jeremy Harning, Senior Director of Software, purchased a Tesla in December 2018. Having a little over a year in the driver’s seat, Questline Digital sat down with him to hear his honest review of the vehicle.

When did you decide you wanted to purchase a Tesla?

I would say it was shortly after the Model 3 came out. I always admired the car, but I didn’t really have enough money for a Model S. When the Model 3 came out it was at least close to the ballpark of what I wanted to spend on a car. And there was about a $7,500 tax credit, which is basically like someone giving you that money to buy the car.

What led you to decide you wanted to own a Tesla? What did you admire?

Definitely environmental (reasons). I’m a big proponent that we need to get off fossil fuels for a lot of reasons. (Now) I could get this energy from a clean source, whereas before, with a gas-powered car, I couldn’t do that. That’s step one — to get us off of fossil fuels we have to stop driving around these cars that can only burn fossil fuels.

The other thing is a much more selfish reason — the performance value proposition. The car does 0 to 60 in three seconds. You have to spend serious, serious money to get into that kind of acceleration range for anything else. The first time you experience it you feel like you’re in a spaceship, not a car. So those things together kind of made it a no brainer for me.

Did you research the car before you went to a dealership?

Yeah. They actually don’t have dealerships, so you have to do a lot of research on your own. You can go to a showroom, but you can’t buy the car there — all the cars are bought online. Researching that, the tax credit, the likely cost reductions and the cost of ownership — those are all things I did prior to going to the showroom.

Was the showroom helpful in giving you new information?

Yes. It just helped clear up any questions I had about the process itself. I talked to them about wait time and how the car gets delivered and the options around leasing and buying and financing and all that. Then for me, personally, I wanted to sit in the car and see if my six-foot, five-inch body would fit in it. Being a very tall person, I wanted to make sure that the Model 3 wasn’t going to be too small for me.

What was the most surprising thing you learned about Tesla through your research and visit to the showroom?

When I started researching cost of ownership, I was surprised by how incredibly low it is. You don’t really understand that until you start doing the math, but there is literally no maintenance on the car besides tires and washer fluid.

When you start adding that up — and add in expected depreciation — you could buy a much cheaper car, but over the lifetime of that car you’re going to end up spending as much as you would on the Tesla. It actually compares to a Honda Civic as far as cost of ownership. The longer you own the (Tesla), the more that pays dividends because of the reduction in gas costs, the reduction in maintenance costs and then the high residual value the car maintains.

The lack of maintenance doesn’t even seem possible, and yet it is.

Yeah, people are most skeptical when you tell them you never have to replace the brakes, but the thing you learn when you drive the car is that you never use them. When you let off of the (acceleration) pedal, it turns the motors into chargers and the resistance of those spinning magnets slows you down at a very fast pace. So, you’re really only using the brakes when you have to stop quickly, which is a small percentage of all the driving you do.

Is there anything you wish you knew before purchasing it?

There are downsides. For one, if you live in a cold-weather climate, your range is drastically reduced when the temperature drops below 40 degrees. You’re talking probably 30% reduction from the range you can get in mild temps.

When you’re going on long trips, even though the car says you might get X number of miles, you have to keep an eye on it and watch what your energy consumption is, because if the battery gets cold as you’re driving it’s not nearly as effective.

Was range-anxiety ever a concern for you?

I would say it was and was not. I do most of my driving around town so I knew that if there was a problem, I could just use the other car, because we have a normal internal combustion car as well. For me, it wasn’t going to keep me from buying a Tesla.

I’ve actually taken it on several long trips since we bought it and Tesla’s charging network was specifically designed for long trips. They put them right next to the highway and put them at intervals that all their cars can handle, even in the winter. If I was going to drive from here to California, all along the way there are charging stops. The charging stations are integrated into the navigation computer so when you tell it that you’re going on a long trip it knows exactly when you’re going to need to stop, how long you’re going to need to stop, and how many spots are available at that stop at any given time.

Did working in the energy utility industry influence your decision to buy a Tesla?

Yes. This is technical, but for me, understanding how demand curves work and how much waste goes into keeping power lines tight between high peak and low peak demand. Basically, we waste a lot of energy trying to make sure that people’s power isn’t going to go out if they suddenly use more energy.  The more we dump that “wasted” energy into storage, the less we have to burn or convert from other sources. That’s a big part of Tesla’s vision for the future. It’s a part of things that I’ve learned from working in the utility industry, so I think it definitely influenced my decision to purchase an electric vehicle.

How much did you spend on gas every month with your old vehicle compared to now?

I was spending a little over $160 a month, which is four $40 tanks of gas a month. Now I use roughly 900 kWh of energy per month on my car, which at the current rate is $126. So, I save about $40 a month in gas.

What are your favorite features of the car?

I would say the fact that the features are all configurable, which means they can constantly update and iterate on the car. Since I bought it, they’ve added — I can’t even count how many things it can do now that it couldn’t do before. And those just come at night, over the air, while I’m sleeping. You wake up and it says your car had an update, here are your new features. As a software developer, that’s just awesome.

Promote EV programs and boost adoption rates with an Electric Vehicles Content Strategy from Questline Digital.