Energy Marketplace Promotions

Boost your utility’s marketplace sales with content marketing

Customers want your advice. In fact, 42% of consumers said the endorsement of their utility would influence their adoption of new energy technologies. With a content marketing strategy for your energy marketplace, you can connect with customers and demonstrate that your utility is the best source for energy efficiency-related information, products and services.

Questline’s energy marketplace solution also allows you to connect customers with rebates and encourage program enrollment for energy efficiency (EE), time-of-use (TOU) and demand response initiatives.

Useful content will set your utility’s marketplace apart from other e-commerce sites, boosting sales and driving customer satisfaction.

Features of Questline’s Energy Marketplace Content Solution

Leverage our catalog of content assets — videos, infographics, interactive experiences and articles — within your energy utility’s customer communications and on your energy marketplace site.

Your utility can also work hand-in-hand with Questline’s strategists to build custom marketing campaigns that give customers the information they’re looking for when they need it most.

Questline’s collection of energy marketplace content covers a wide range of topics, including:

  • How to set up a smart thermostat
  • The inner workings of electric vehicle chargers and smart appliances
  • How smart home technologies save energy and money
  • LED lighting benefits
  • And much more

Why Our Energy Marketplace Content Solution Works

Incorporating content into your energy marketplace will make it a powerful resource for customers. Questline’s solution stands out because it:

  • Includes hundreds of ready-to-use videos, infographics and articles.
  • Uses high-quality, relevant content to inform purchase decisions.
  • Engages customers with memorable, shareable video and multimedia content.
  • Provides answers, advice and useful information that customers want.
  • Connects customers with rebates, appliance recycling and other programs.
Thumbnail images of content for energy marketplace promotions

Help Customers Make Smart Energy Purchases

Your online energy marketplace competes for sales with the world’s largest e-commerce companies. But these retail giants could never match the unique relationship your customers have with your energy utility. They look to you for energy advice.

With the right content marketing strategy, you can grow marketplace sales while also acting as a trusted resource that helps customers make smart energy purchases.

Learn more about Questline’s Energy Marketplace Content solution.

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