Utility Marketplace Content
Employ content marketing to become a trusted energy advisor
Incorporating content into your utility marketplace will transform your e-commerce site into a powerful educational resource for customers. Leverage our catalog of smart home content assets — videos, infographics, interactive experiences and articles — within your energy utility’s customer communications and on your marketplace site.
Questline Digital’s collection of utility marketplace and energy efficiency content covers a wide range of topics, including:
- How to set up a smart thermostat
- The inner workings of EV chargers and smart appliances
- How smart home technologies save energy and money
- Benefits of LEDs for every lighting environment
- How to save when washing and drying clothes
- Efficient cooking and cleaning in the kitchen
- Installing an EV charger in the garage
- Using a whole-home air-source heat pump
- And many more ways to save
Customers want your advice. SECC data shows that 42% of consumers said their adoption of new energy technologies would be influenced by the endorsement of their utility.
Why Our Utility Marketplace Content Solution Works
Questline Digital’s solution stands out because it:
- Includes hundreds of ready-to-use videos, infographics and articles.
- Uses high-quality, relevant content to inform purchase decisions.
- Engages customers with memorable, shareable video and multimedia content.
- Provides answers, advice and useful information that customers want.
- Connects customers with rebates, appliance recycling and other programs.
Help Customers Make Smart Energy Purchases
Your online utility marketplace competes for sales with the world’s largest e-commerce companies. But these retail giants could never match the unique relationship your customers have with your energy utility. They look to you for energy advice.
With the right content marketing strategy, you can grow marketplace sales and enrollments while also acting as a trusted resource that helps customers make smart energy purchases.
Learn more about Questline’s Utility Marketplace Content solution.
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