Welcome Series

Welcome Series

Build a strong digital relationship with customers starting on day one

Questline’s Welcome Series is a best-practice digital solution designed to connect with new and moving customers at the start of their energy utility service. This series is the foundation of a long-term digital relationship with customers. These automated campaigns typically include three to five messages delivered on a regular cadence. An essential email marketing campaign, Welcome Series has the power to positively impact J.D. Power ratings and increase customer engagement for energy utilities.

Why Welcome Series works:

  • Welcome Series is an opportunity to showcase your energy utility as a trusted partner and resource.
  • Residential customers are most engaged — with one out of two customers opening a Welcome Series message. Hard-to-reach business customers are also highly engaged.
  • Welcome Series is consistently our highest-performing digital marketing campaign compared to other types of energy utility emails.
  • Welcome Series graduates are more likely to engage in future email communications, including program promotions.

Content marketing matters

From program promotions to energy efficiency resources, this is your opportunity to share important information with new customers at the start of their journey.

Top Welcome Series content includes:

  1. The welcome message
  2. Billing and digital channels
  3. Outage resources
  4. Community involvement
  5. Safety or energy savings

In 2019, nearly half of all Welcome Series emails were opened, and 1 in 10 customers clicked through at least one email.

Your Welcome Series package includes:

  • Questline’s Digital Onboarding Program is fully automated and simple to implement, thanks to starter program templates with pre-built workflows and mobile-tested, responsive designs. Engage with customers, measure engagement and optimize messaging to produce the best results.
  • An experienced implementation team helps you launch quickly, using email template best practices that can be branded with your utility’s logo, colors and program/service content. If you prefer a more customized approach, our in-house Creative team can provide a fully custom-designed solution.
  • Customer engagement reports with easy-to-understand behavioral data, allowing you to measure success and optimize future campaigns.
  • Automated, consistent email touchpoints that are carefully timed during a customer’s first 30 to 60 days (the period when they are most receptive to communications).
  • A fully automated campaign that is maintenance-free and requires no design, programming or marketing knowledge — giving your team the freedom to focus on core business goals.

Ready to learn more about Welcome Series?

Submit the form below and Questline will contact you with more information.