Relevant communication isn’t just a preference for consumers — it’s an expectation. Your customers want to see messages that speak to their needs and interests, and they don’t want to be bothered with messages that don’t. For energy utilities, relevant communications are best achieved by employing customer segmentation. This tactic remains the best way to
Public Service Company of Oklahoma’s Jessica Carthen helps customers understand and take advantage of energy efficiency programs — a responsibility she doesn’t take lightly. “As a marketer, you don’t always have the opportunity to promote something that is truly a service for good,” Carthen says. “There is something really fulfilling about being able to promote
Questline Digital’s annual Energy Utility Benchmarks Report provides data and insights into customer engagement for energy providers across the country. In our recent webinar, “2022 Energy Utility Benchmarks Report: Data to Drive Your Utility Forward,” Brian Lindamood, VP of Marketing & Content Strategy at Questline Digital, and Nina Cummins, Account Director at Questline Digital, offered
Looking to improve digital customer engagement? Behavioral emails could be your answer. With 75% of emails going unopened on average, your energy utility must work to send customers the emails they want to read. Behavioral sends give customers what they want when they want it. What Is a Behavioral Email? Behavioral emails are automated or planned email
Studies show that 86% of buyers will pay more for a better customer experience. But you can’t improve your utility’s customer experience if you don’t understand it from your customers’ perspective. That’s where customer journey mapping comes in. Journey mapping is critical for understanding and solving customer pain points. This becomes even more important as