Personalized communications are no longer a nice-to-have when engaging with energy utility customers. In fact, 74% of customers feel frustrated when content is not relevant to their interests. For energy utilities, segmentation is critical to better understanding their customers and developing long-term relationships.

In Questline Digital’s webinar, “How to Segment and Personalize Utility Customer Communications,” our expert speakers Jason McGrade with the Smart Energy Consumer Collaborative (SECC) and Tony Todesco and Kristen Calvano with Con Edison shared insights on how they are using segmentation to improve their research and marketing efforts.

Understanding Utility Customers Through Segmentation

Segmentation is a vital component of SECC’s 2022 “Consumer Pulse” report, which focuses on consumer attitudes toward technology and energy. According to McGrade, this was a significant departure from previous reports that focused heavily on the environment. SECC is a nonprofit organization made up of about 150 utility partners working to better serve consumers.

“For this year’s report, we really wanted to look at the attitudes and values of utility customers around technology and engagement with their electric provider,” McGrade says. “We wanted to know where they stand in that customer journey, so we created five new segments focused on technology and electricity attitudes, moving away from an environmental focus.”

SECC commissioned Maru/Matchbox to answer the following questions:

  • What devices do consumers own and do they use them to save electricity?
  • How do they view their electricity provider?
  • What information do they want and how do they want to receive it?
  • Do consumers know what impacts their bill?
  • Do consumers know the impact their behaviors have on the grid?
  • How do these answers vary by consumer segment?

Maru/Matchbox conducted an online survey of 2,500 American households with energy decision-makers (ages 18 and older). The survey utilized Implicit Association Testing (IAT) to better understand what sentiments consumers unconsciously associate with their energy provider. Survey respondents were shown a series of statements and asked to either agree or disagree if it applied to them.

The survey responses created five new customer segments:

  • Simply Sustainable (28%): Customers who are environmentally conscious and open to new technology.
  • Connected Pragmatists (22%): Younger and tech-savvy, but not fully engaged with their energy provider.
  • Green Pioneers (21%): These customers are the sweet spot for utilities. They want to engage with their energy provider to maximize energy savings.
  • Trusting Traditionalists (17%): These customers have a high level of trust in their energy provider, but they are overwhelmed by technology.
  • Comfort Seekers (12%): These customers value comfort and convenience over everything else. They are typically older and middle-income.
Example of a customer segmentation strategy for energy utilities

SECC’s “Consumer Pulse” report provides insights and advice on the best ways for energy providers to reach these segments of unique customers. To increase trust, most consumers are looking for rebates or discounts and reduced outages. Overall, energy providers are viewed as the best source of information for all segments. The majority of consumers would like to see more energy-efficient products and offers from their provider, with email being the preferred channel, McGrade explains.

Key takeaways from SECC’s utility customer segmentation:

  • Green Pioneers are the ideal customer. They should be the target for new energy efficiency programs and offers.
  • The Simply Sustainable segment needs further education on technology, while Connected Pragmatists need to develop a sense of urgency toward energy efficiency to take action.
  • Trusting Traditionalists and Comfort Seekers are the most difficult groups to reach. Efforts should focus more on Trusting Traditionalists due to the high level of trust in their energy provider.

“In terms of the key segmentation, we really want energy utilities to take advantage of these marketing opportunities and better understand who their customers are,” McGrade says. “It’s not just about marketing to everyone in the same way. Utility customers have individual values that will motivate them to either gravitate toward or away from a particular marketing message.”

Uncovering New Utility Customer Segments

Con Edison, which serves 10 million people in New York City and Westchester County, took advantage of segmentation to deliver more relevant marketing communications. The utility has 3.5 million electric customers, 1.1 million gas customers and 1,600 steam customers.

According to Todesco, Con Edison finds great value in survey-based segmentation like SECC’s research. To complement survey findings, Con Edison began layering insights from third-party companies to create data-driven segments specific to their customer base.

The utility partnered with Experian Marketing Services to develop personas that uncovered new customer segments, which helped define the marketing strategy for a variety of programs, including heat pump incentives. “Our residential customer database has been appended with these fields so other departments can leverage this data in their analytic platforms as well,” Todesco says.

For example, Con Edison has an outreach team that frequently hosts events in local neighborhoods, Todesco explains. They now have a dashboard that allows them to look up zip code-level statistics when preparing for outreach events. The team can use data, such as language preference or the number of families in an area, to help fine-tune their approach.

Leveraging Data to Personalize Utility Communications

The customer analysis created personas for customers who own geothermal heat pumps and mini-split heat pumps. Through segmentation, the marketing team discovered that geothermal customers are more likely to own or be in the market for an electric vehicle. While geothermal customers aren’t necessarily innovators in tech adoption, they do have an above-average interest in EVs. With this research, the marketing team discovered a great cross-promotion opportunity between the two technologies.

Example of research conducted by a utility to create customer segments

“In marketing, we’re primarily using this data to analyze key customer segments, like electric vehicle drivers, solar adopters and low-income customers, and use the findings to refine our marketing strategy and act on opportunities,” Todesco says. “This data typically takes the form of personas characterizing specific users of technology. We always learn something new with personas.”

The insights for mini-split customers revealed that their homes are much more modest than geothermal homes. They are also older homes (built in 1942 on average) and don’t have the ductwork common in post-war construction, making mini-splits a great solution for heating and cooling. According to Todesco, the team was surprised to learn that over a quarter of mini-split installations were occurring in rental units. While not as costly as geothermal, it seemed unlikely that renters would take on such an expense.

Example of a customer persona created by a utility to personalize communications
Example of a persona used by a utility to personalize customer communications

“What we found through the data was that renters had lived in their units almost as long as homeowners,” Todesco says. “They are considered ‘settled renters’ who would be more invested in making their space comfortable. Targeting both long-term tenants and their landlords/property managers presented a new opportunity for us.”

Demographically, 44% of mini-split customers are Asian and Mandarin speaking compared to 13% of Con Edison’s overall customer base. They are mainly multigenerational family homes based in Brooklyn and Queens. The main takeaway for Con Edison’s marketing team is that the heat pump communications should be written in Mandarin to connect with this multicultural segment.

Impact of Personas on Marketing Campaigns

Prior to these findings, Con Edison was utilizing its existing email list of 23,000 oil heating customers to promote geothermal technology. According to Calvano, the messages were mainly based on cost savings. They started seeing a decline in readership despite retargeting efforts and creative refreshes.

When the research team conducted the persona data, the marketing team was able to gain new insights into the detailed demographics of the utility’s customers who were geothermal adopters. They used various filters, like home type, mosaic segments, land square footage and home value to create a new list of 13,200 gas customers. The new email campaign consisted of four total sends (to oil and gas customers). The oil customers received a cost savings message, while the new list of gas customers received an environmental benefits message. Both emails surpassed industry benchmarks:

Email to oil heating customers:

  • 1.59% CTR
  • 5.07% CTOR
  • 31.44% Open Rate

Email to gas heating customers:

  • 1.53% CTR
  • 5.84% CTOR
  • 26.27% Open Rate
Example of emails using customer personas to personalize utility communications

Due to the mini-split offering winding down from overperformance, the marketing team didn’t have a chance to utilize the Experian data in 2022. When they first launched the Clean Heating program in 2020, the utility was only targeting single-family homeowners to promote mini-splits. After learning that 26% of mini-split adopters are renters, Con Edison’s marketing team plans to expand targeting to renters once the program relaunches in 2023.

Segmentation is the Key to Personalize Utility Communications

For both SECC and Con Edison, segmentation has been vital to better understanding utility customers. According to McGrade, it’s best to let the data speak for itself and not make any assumptions along the way. As Con Edison’s experience demonstrates, segmentation has the power to create targeted program promotion campaigns that resonate with customers.

Learn how Questline Digital can create a segmentation strategy for your utility to better understand your customers and personalize communications.

Email marketing isn’t just a buzzword that industry folks throw around. It’s one of the most valuable tools in a marketer’s toolbox to connect with customers. The email marketing stats collected by HubSpot speak for themselves:

  • There are 4 billion daily email users
  • 73% of millennials prefer communications from businesses to come via email
  • 59% of respondents say marketing emails influence their purchasing decisions

Even in the age of TikTok and Instagram, email still has a stronghold in the industry to reach and interact with customers. Ian Brodie, author of “Email Persuasion,” even noted, “I’ve made every classic mistake with email. One of my most costly mistakes was not starting with email soon enough.”

Chart showing email statistics to avoid email marketing mistakes

Starting with email isn’t typically the issue for energy utilities. However, there are many other common email marketing mistakes that you could be making. Read on to discover five of the worst email marketing mistakes — and how to avoid them.

1. Not Welcoming New Customers

Customers don’t just want welcome emails from brands — they expect them. Although energy utility customers often don’t get to choose their energy provider, welcoming them to your utility still makes a positive first impression. A simple “hello” can make a significant impact on a customer’s journey.

We encourage energy utilities to not just send one welcome email, but a welcome series of three or four messages to start engagement off strong with new or moving customers. According to our 2022 Energy Utility Benchmarks Report, open rates for welcome messages reached 60% in one year.

When customers sign up for service, your utility is fresh in their minds. Use this timing to your advantage to:

  • Introduce your energy utility
  • Encourage My Account signups
  • Share your latest promotions or rebates
  • Promote paperless billing
  • Provide energy efficiency resources
  • Highlight community efforts

2. Not Setting Clear Expectations

There’s nothing worse than subscribing to what you think is a weekly email list and receiving daily emails instead. This is a surefire way to make customers lose interest and trust in your utility. The cadence and content of your emails need to meet customer expectations.

Tell them at the beginning of your digital relationship what they can expect from you:

  • How often you’ll communicate
  • What platforms will be used for communications
  • What types of content they can expect

Setting these expectations early on will encourage more engagement from your customers. Plus, they’ll be less likely to opt-out of communications. This also shows that your energy utility respects your customers’ inboxes. After all, email users typically receive an average of 126 emails per day.

It’s also important to communicate ahead of time what customers can expect if an outage occurs. Make sure customers know:

  • How to report an outage
  • How to check restoration times
  • How to contact your energy utility

Your utility should communicate early on how often and when customers should expect emails.

3. Not Prioritizing the Customer

Have you ever opened an email on your phone that was formatted so poorly that you couldn’t navigate the content? How about one filled with promotional information that wasn’t relevant to you? Of course you have. We all have. But that’s not how it should be.

Your utility needs to pay attention to your customers’ interests and needs if you expect to grow a relationship with them. Instead of putting all your utility’s effort into an email that will only look good in a web browser, focus on providing information in an easy-to-digest format. And while your communications can include selling points about a product or service, ensure that information is relevant to that audience.

According to Pew Research Center, more than 85% of Americans own smartphones and 15% of adults are “smartphone-only” internet users. If you’re not prioritizing mobile at this point, you’re making one of the most critical email marketing mistakes out there. Overdesigning and crowding your email content so much that it doesn’t load properly in smartphone windows — or look good in any format — can result in disinterested customers and lower engagement.

Then there is the problem of ensuring applicable content reaches the right audience. To ensure your utility is delivering the right information to the right people you should segment your lists into groups based on:

  • Residential vs. business customers
  • Renters vs. homeowners
  • Customer interests
  • Purchase history
  • Program participation

In fact, Campaign Monitor data shows that nearly 21% of consumers say they would unsubscribe from a brand’s email list if the content isn’t relevant to them.

One last tip: Don’t be a robot. Your customers would much rather feel like they’re reading a message from a person than a computer. because an energy utility is a corporation doesn’t mean your messages can’t have a personality. Find out what makes sense for your utility and show the human side of your organization.

4. No Clear CTA

We’ve said it before, and we’ll say it again: Make sure your communications have a clear call-to-action (CTA).

We’ve all heard the anecdote — if a tree falls in a forest and no one is around to hear it, does it make a sound? Well, if an email is delivered without an effective CTA, did it make an impact?

That answer is simple: No.

The copy in your email could be the greatest writing of our generation, selling benefit after benefit to customers and telling them exactly what they want to hear. But it makes no difference if you don’t tell customers what you want them to do.

  • Do you want them to learn more?
  • Should they reach out with questions?
  • Are you directing them to make a purchase at your marketplace?
  • Can they sign up for a program?
  • Do you want them to follow your utility on social media?

Emails should serve a purpose. Answer customers’ questions before they have them, help them take action, and make sure your CTA is clear and enticing and points to the outcome you hope to drive. Ashley Guttuso, chief strategy officer at Simple Focus Software, made an excellent point about email marketing on LinkedIn. She said, “Don’t be an email tease.”

Emails create too many hoops for customers to jump through to take action, she explained — from making them open the email, read the email, click a CTA, visit a landing page, click another CTA on the landing page, and on and on. It’s a tiring process.

That’s why you need to tell customers what you want them to do and make it easy for them to do so.

“You can even use two different CTAs in the email: a button that says, ‘Get Started’ and a text link that reads ‘Learn More’ that anchor links to the second section of the landing page [benefits] to deliver the experience they’ve selected,” Guttuso added.

Chart listing the ways to avoid email marketing mistakes with CTA best practices

Here are a few simple tips when crafting your CTA:

  • Make it about the reader by utilizing “my” terminology, like “Update My Outage Alerts”
  • Make the CTA stand out visually from the rest of the copy
  • Keep the verbiage short but actionable

5. Ignoring your Sender’s Reputation

Regardless of how pure your intentions are with your communications, spam filters could still determine that your emails should be sent to the junk folder or blocked from customer inboxes altogether. If this isn’t something your energy utility has kept an eye on before, you could have made some of these common mistakes:

  • Using stereotypical spam words often
  • Sending emails to invalid addresses
  • Receiving low or negative customer engagement with your content

These mistakes can cause your emails to bounce and recipients to unsubscribe. The more frequently this happens, the worse your sender reputation becomes. And, you guessed it: A poor reputation further affects the deliverability of your future emails.

If you’ve made any of the above errors in the past, your sender’s reputation could already be damaged. Luckily, you can remedy this email marketing mistake and improve deliverability rates by:

  • Allowing customers to select what communications they receive
  • Use welcome emails to set expectations
  • Provide excellent, engaging content
  • Deploy emails on a regular schedule
  • Check lists for misspelled addresses
  • Remove inactive subscribers

Fixing past mistakes may take some time, but it will be worth it in the end. You’ll create more engaging email campaigns and build stronger digital customer relationships.

Learn From Others’ Email Marketing Mistakes

Mistakes happen. It’s what makes us human. But these email marketing mistakes don’t have to hinder your energy utility’s relationship with your customers. Learn from others and try to avoid making these common email marketing mistakes. Your customer engagement and satisfaction will thank you.

The experts at Questline Digital can help you avoid common email marketing mistakes and boost customer engagement.

Program promotions are among the most important email campaigns for energy utilities. They help increase conversions, boost participation and generate revenue. However, keeping program promotions from getting stale can be a challenge.

It’s not easy to come up with program advertising ideas for paperless billing, EV charger rebates, time-of-use rate plans and other utility programs. The reality is, if customers don’t find the message valuable or interesting, they will quickly tune out emails from your utility.

Bring life to your energy utility campaigns with these creative promotion ideas to increase customer engagement and participation.

Creative Promotion Ideas to Boost Program Participation

  1. Tell a story
  2. Add an incentive
  3. Keep up with trends
  4. Segment your audience
  5. Try an animated GIF

Idea #1: Tell a Story

When looking for program advertising ideas, focus on crafting a story around your target audience. Whether residential or business customers, each audience has unique reasons why your utility’s program or service would benefit them.

Maybe paperless billing would be convenient for a customer’s on-the-go lifestyle, or an energy efficiency assessment would help them save on their monthly bill. Ask yourself how this would make their life easier or solve a problem. These are your support points to build a strong story in your promotional campaign.

To showcase how security lighting could benefit customers, this creative promotion idea for a Southeast energy utility pulled at their heartstrings. The campaign illustrated how special moments in life are made even brighter with the utility’s security lighting program.

Example of creative promotion ideas with emotional message

Questline Digital also partnered with a major Northeast utility to create a successful paperless billing email for customers who are frequent commuters on public transportation. This email performed 1.5 times better than Questline Digital’s benchmark metrics, based on unique clicks. This is just one idea of how creative promotion ideas can make a huge impact on customer engagement and program participation.

Example of program advertising ideas with easy signup

Idea #2: Add an Incentive

Another great program advertising idea is the all-mighty incentive. If customers have the opportunity to receive a prize for their participation, that’s a win-win for them and your utility.

Incentives are always a motivator for customers, especially smaller incentives awarded to everyone who signs up, like gift cards or LED light bulbs. In comparison, contest entries that award a single large prize (such as $1,000 cash or major league sports tickets) have not been as successful. Yet, every utility is different so it’s important to test incentives to see what works for your customers.

Questline Digital data shows that paperless billing promotional emails with incentives have a 17% higher open rate and 28% higher click-through rate than messages without incentives. Additionally, subject lines that clearly state the incentive reach 13% more of their intended audience compared to subject lines that only imply an offer.

Example of program advertising ideas with incentive

Duquesne Light Company took advantage of a smart thermostat giveaway to encourage customers to enroll in its e-Bill program. Since the email was sent ahead of Earth Day, this program advertising idea centered around the environmental benefits of smart thermostats (and paperless billing).

Idea #3: Keep Up With Trends

As utility marketers, it’s important to pay attention to the latest trends and current events. By incorporating the latest references or topics in your promotions, you’re creating not only a fun narrative but a timely one. Sometimes a subtle nod to a trending topic is all you need to come up with creative promotion ideas.

To increase interest in a Southeast utility’s security lighting program, Questline Digital created a royal guard-themed campaign that ran shortly after the wedding of Prince Harry and Meghan Markle. This creative promotion idea was a success, achieving 160 leads in the first 24 hours.

Example of creative promotion ideas with trendy message

During the coronavirus pandemic, Questline Digital helped a Northeast energy utility promote paperless billing. This campaign, which spoke to our virtual lifestyle during the pandemic, was effective at increasing conversions. When thinking of new program advertising ideas, be mindful of the current environment to create messaging that resonates with customers.

Example of program advertising ideas with trendy message

Idea #4: Segment Your Audience

Today’s customers expect relevant communications that speak to their needs and interests. Segmentation is a best-practice solution to deliver promotional campaigns that connect with your customers.

With this program advertising idea, you’re only targeting customers who would find your product or service beneficial. To take advantage of this creative promotion idea, segment your target audience into smaller groups with similar characteristics, including:

  • Demographics
  • Geography
  • Psychographics
  • Behaviors
  • Industry

According to Hubspot, segmented campaigns can see as much as a 760% increase in revenue. Plus, your utility will see increased customer engagement and loyalty. When you send relevant, targeted communications, customers feel understood and appreciated.

Example of creative promotion ideas for segmented audience

A large Midwest utility utilized segmentation to increase awareness and understanding of its demand response program. The campaign segmented emails into two distinct audiences: prospective customers and past participants. The emails targeting prospective customers highlighted the benefits of participation, including compensation for reducing energy use, saving business costs and helping the community. The emails sent to past participants announced enrollment was open and to secure their spot in the program.

Idea #5: Try an Animated GIF

Another program advertising idea is to give your customers an eye-catching visual to increase engagement. An animated GIF captures more attention than a static image, helping to increase customer engagement in your program promotions.

According to Litmus State of Email data, more than 51% of marketers are using animated GIFs in their campaigns to draw customers in. Research finds that emails with GIFs are more successful, with a 6% higher open rate compared to emails with a static image. According to an Experian study, 72% of marketers who took advantage of animated GIFs in their email campaigns saw higher transaction-to-click rates.

GIFs are a great alternative to video because they are supported by most email browsers. Plus, this creative promotion idea can tell a story much better than a static image, engaging customers before they read the copy.

Example of creative promotions ideas with animated gif

Questline Digital helped PSEG Long Island promote the utility’s $500 Smart Charger Rebate through a fun animated GIF. The animation illustrated the money that EV owners would get back through the rebate.

Improve Engagement With Creative Promotion Ideas

When it comes to program promotions, there is no one-size-fits-all formula. Use these program advertising ideas to infuse some creativity in your promotions, keep your campaigns fresh and improve customer engagement.

Reach your goals and boost participation with creative promotion ideas from Questline Digital.

Some energy topics can be challenging to explain in an article or infographic and require a more in-depth, engaging format to communicate the complex information. Video content is a great way to grab your customer’s attention and make the intended message easy to understand. But as it turns out, producing an explainer video isn’t that simple.

An explainer video can cost anywhere from $2,500 to $45,000 to produce. Yes, you read that correctly. Where your video content will fall in that range depends on several aspects of the project, from the type of video to who produces it.

The Video Production Process

To better understand why an explainer video could cost that much, let’s break down the phases of the production process.

  1. Every explainer video begins with a topic and in-depth research, followed by a script and storyboard.
  2. Next comes the search for and selection of one or several actors who will record the voiceover narration or appear on screen.
  3. Production on the video itself begins, with videographers and their crew directing live-action or animators putting things in motion digitally.
  4. The shots are assembled and placed in order. Any errors are corrected, and the video takes its final shape.
  5. Finally, a sound designer will balance the spoken words, sound effects and music to finish the video.

The complex process and varied tasks require different skillsets from multiple team members. Writers, animators, illustrators, directors, videographers, sound designers and more have a hand in creating the video, while a production manager handles the communication between all parties to ensure the client’s expectations are met throughout production.

Factors That Affect the Cost of Explainer Video Production

  • Depth or complexity of the topic
  • Visual style
  • Number of sets and scenes
  • Video length
  • Project timeline

Considering the topic, what types of videos are most successful with your customers and your marketing goals can determine which choices you should make and how much your explainer video may cost.

Visual style

Considering various video styles is essential, but it’s important to remember that they differ in the types of concepts they can explain and how labor-intensive — and costly — they will be to produce.

Animated and live-action explainer videos are incredibly effective, and there are multiple types to choose from. Let’s break down a few of the most common options.

  • The most basic video style, whiteboard animation, is often the cheapest option, but it is genuinely engaging for a limited number of energy topics.
  • The next step up, 2D animation, may seem simple, but the clean and clear design is anything but basic.
  • 3D-animated videos add an extra dimension — literally — to your video content, but the additional cost may not be worth it.
  • Live-action videos are another excellent option for explainer videos, but hiring actors, reserving locations and completing additional post-production steps can increase costs.

Video length

Though it may seem that a longer video will cost more than a shorter one, that’s not always the case. The basic production work required — and the number of team members involved — will be the same whether a video is 10 seconds long or a full two minutes. A longer video typically has a lower price per second than a shorter video, but it’s important not to get carried away.

Best practices suggest that website videos shouldn’t exceed two minutes, while social media videos should be between 30 and 60 seconds long. Questline Digital Benchmarks data found that Facebook posts that fall in this range get 200% more likes, comments and shares than text-based social posts.

Remember that a five-minute-long video may technically give you more bang for your buck, but it won’t be nearly as effective as a concise explainer video a customer can get through in half the time.

Focus on Value with Expertly Crafted Explainer Videos

It can be easy to get caught up in the cost of an explainer video and forget about the purpose: creating engaging content that communicates energy topics or explains a service’s benefits to your customers. Questline Digital can help you accomplish this goal without adding more stress to your plate. Our experienced team will take care of every step of the process, from research and scriptwriting to shooting, editing and final production. Or, you can choose an existing video from our ready-to-use energy content catalog.

Explore how Questline Digital can help you create high-quality, engaging explainer videos for your customers.

New name highlights the agency’s growth and its advanced communications and CX solutions

Logo for Questline Digital

Questline, an established energy marketing partner, today becomes Questline Digital. The new name reflects the company’s rapid growth and expanded services to address communication gaps across the customer engagement environment for energy utilities.

With a proven history of producing multimedia content and managing complex email and mobile communications programs, Questline Digital also applies advanced strategies for its utility clients, leveraging data and technology to optimize customer communications.

“Changing our name to Questline Digital better tells the story of how we’ve evolved in recent years to provide our clients with the solutions they need most,” said Dave Reim, President of Questline. “We have invested in digital solutions to better serve our utility clients in their mission to improve customer satisfaction and we’ve expanded our team to include customer experience and marketing experts from outside the energy industry. Alongside our creative agency’s deep history with utilities, this means we can offer our utility clients unparalleled proficiencies in technology and engagement strategies.”

The explosion in digital technology in the last decade had upended the way utilities communicate with customers at every touchpoint. Customers expect to receive relevant, personalized communications in their channel of choice, whether that means receiving power outage alerts on social media or paying their monthly bills via text message.

“Moving customer experience initiatives from concept to fulfillment requires technical expertise, data insights and the ability to quickly adapt to evolving customer expectations,” explains Reim. “Questline Digital is helping our energy utility clients connect those dots.”

About Questline Digital

Questline Digital is a marketing and technology agency that builds engaging experiences throughout the utility customer journey, boosting program participation and overall satisfaction.

As a full-service partner, Questline Digital’s team of strategists, energy experts and developers work with clients to build cohesive digital experiences that educate, engage and inspire action among diverse customer segments. Mixing multimedia content, integrated technology and data-driven communication strategies, Questline Digital solves industry challenges and drives measurable results for energy providers across the U.S.